Google+ vs. Facebook

Google + vs. Facebook

By Laura Cave, “The Knot Knows”

With the vast majority of brides using Facebook and Pinterest, you may not have thought about Google+ lately. It hasn’t gained traction with users as a social networking destination, but Google+ for DJ business owners has interesting benefits for your marketing strategy.

First, think about why you have your company on social media in the first place. Because social sites provide a place for you to distribute event content (photos, links to your blog, video, etc.) where people, hopefully brides, will see it and become interested in booking you. It can also help you extend the conversation from your website to more recent work posted on your page.

You might even do Facebook advertising to get your content in front of more potential clients.

But let me ask you a question, which site would you go to if you were looking for something new: Facebook or Google?

I’m guessing 99% of you said Google, because Google is the leader in search. When a bride is planning her wedding, she’s actively looking for services in places that are known for search as well as wedding directories on sites like TheKnot.com. She’s not passively waiting to stumble across your business on Facebook.

So when a bride searches for a DJ Entertainer in New York City what does she see? You may have put a lot of work into boosting your SEO to improve your website’s ranking. But she also sees a list of Google+ business listings.

Is yours there? Is the information accurate? Are there photos and links out to your other online offerings?

If you haven’t checked your Google Places page or Google+ business page lately, you should. Why? Because your prospects are using Google to search for your business, and this is where you can make a great first impression or a lousy one.

 on Email on Facebook on Twitter
Editor in Chief - Marketing Manager - Technical Consultant at Pro Mobile DJ & Mobile Entertainment News
This is the space where all of our contributing writers will have an opportunity to put their biographical information. As the new Editor in Chief of Pro Mobile DJ I have about 1800 articles to review and edit and setup an author bio section for each one. In the meantime, this will show on all articles. If you are a former contributor please send your information and bio to writers@promobiledj.com or give me a call.

We are striving to be the best information center anywhere for DJs and Mobile Entertainers. We appreciate the knowledge shared with PMDJ over the last 7 years. The conversion to a new theme and format to replace the old and obsolete theme previously used has been a HUGE undertaking. We will get there, I promise.

Alan Dodson, Editor in Chief