By Andy Ebon, “Wedding Marketing Expert”
Twitter followers grow, like Facebook friends, LinkedIn connections, or Pinterest followers is NOT simply a numbers game. I can hear you giggling in the distance. REALLY!! It’s NOT just a numbers game!
I know, it seems counter-intuitive to hear that anyone who has just passed 15,00 followers on Twitter, is trying to play it down. Actually, I’m not trying to play it down. There is a different number, far more important to me. It’s 95%
My Twitter presence is tightly framed. It’s about WEDDING MARKETING, and connecting with wedding industry people in the English-speaking world. A while back, someone asked me, jokingly, “Why limit yourself to the English-speaking world?” Easy answer, unlike my mom and dad who spoke eight and three languages, respectively, I didn’t get the language gene. I’ve still got a lot of territory to visit in English-speaking countries.
In the headline, I reference the number, 25,000. If I retained every follower, I’d have 25,000 or more, in total. I reject about two out of three.
Here are some reasons and profiles for rejection:
No logical reason for connection: a plumber in Wichita has no reason for following me or vice versa.
No multi-level marketers or get-rich quick businesses.
Profile states a large number of unrelated interests and hobbies, but no purpose.
No headshot or company logo
No website address
No Tweetaholics: A disproportion of posts to followers. (i.e. 27,000 posts; 172 followers).
… and there are more reasons… to many to list.
Except for a scant 5%, or fewer, made up by friends, musicians, and smattering of others, the 95% are exclusively wedding and hospitality industry types, including media.
Anyone who visits my Twitter page and looks at who follows me, OR who I follow, recognizes that I’m there for a single purpose, wedding marketing.
Whether your Twitter-universe is 1000, 10,000, or 100,000, it your relationships should be concise. Otherwise you’re wasting time and dealing with lots of digital noise.
If you have a Twitter account, have a reason for being there, and focus. Focus on who you follow, who follows you, and specific interaction.
Author
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His two DJ companies Music Man and Designer Music became industry leaders, with the latter earning Andy the distinction of
San Francisco Small Business Owner of the Year.Andy then moved into Marketing and Public Speaking, focused primarily on the Wedding and Special Events Industries. He has built and refurbished over 200 websites and blogs, is a social media specialist, and widely sought-after public speaker.
Now based in Las Vegas, Andy consults individual companies and as a speaker, webinar presenter, podcaster, and blogger for his company, Wedding University.
andyebon@icloud.com
www.andyebon.com
702-510-4938
