By Rick Brewer – “Get More Brides”
There are typically three reasons why a bride will ask a wedding DJ or other wedding professional about their pricing. While this question can be a frustrating thing, let me assure you it is A) not personal, and B) actually a good thing because you have at the very least developed a dialogue with your wedding clients.
We live in an age of consumerism in which we as wedding professionals have to work each and every lead as well and as much as is reasonably appropriate (without becoming spammy). As a consumer, you now have the power where the salesperson used to have all the power and we relied upon them being honorable in what they were selling and doing.
That said, a bride/engaged couple is a different type of consumer. Here are three reasons why they’ll ask about wedding DJ costs:
1. Your wedding client may be bracketing your business or the category within which you sell. In other words, they are unfamiliar with what your services should cost, so they are trying to get a range by asking several people. They may be at the very front edge of buying what you sell and trying to set their budget.
2. Money is measurable, and your clients are first-time buyers. Can you think of something you had never bought before and were buying 10 - 15 other things that you also had never bought before with no prior experience or training on how to buy it? The fact is that buying for a wedding is not just a draining (emotionally and financially) experience, but your prospective brides will go to the thing they know how to measure, which is money.
3. Rarely do you have a wedding that has an unlimited budget. This means you’ll often have prospective clients that are constantly checking the needle to see if it has gone in the wrong direction.
Overcoming these problems is possible; in fact, you should enlist the best approach possible so you can get past these challenges. Asking about price is not the end of the conversation, but can be a perfect ice breaker if you use it correctly.
For tips on how to answer pricing questions, check out my course Overcoming the “What’s Your Price?” Bride, available for immediate download at a discounted price.
Read more articles by Rick Brewer – “Get More Brides”
About Rick Brewer – “Get More Brides”
Author
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Rick is a highly sought after consultant and speaker who has spoken to over 260 wedding and event associations. He has written 21 specific courses on marketing and selling to brides, produced bridal shows, wedding magazines and more.
Rick got his degree in Marketing and loves almost all things marketing. For Rick, teaching and coaching about selling and marketing isn’t a job, it is a passion. He has been known to be driving down the road and yelling at billboards that were worse than bad. Finding pathways for businesses through good marketing is something he loves.
“We hired Rick and our business has changed tremendously. He is AMAZING!” – Randy & Stacie Carrol, tricitiesmobiledjs.com. Watch the video testimonial.
Attention all DJs! Rick has created a special offer just for you at a whopping 60% discount! This includes several audio education products to help you with the advertising, sales and marketing of your wedding business.
Get the information that will ensure you are…
• Not wasting advertising dollars
• Using the best practices to get your marketing in front of qualified prospects
• Capturing the least expensive yet most effective forms of advertising to take your business to the next level.Click on this link to get the special deal: http://www.weddingbusinessmarketing.com/djspecialoffer
You can find out more about Rick at his website www.GetMoreBrides.com as well as sign up for a complimentary business review. Contact him c/o [email protected]
