A Customer Service Focus Equals More Business

by Stacy Zemon

Okay, so you’ve got your marketing and advertising campaigns running in high gear.

Now comes the hard part.

Simply put, if there’s no to answer the phone or provide a warm, friendly human contact at the other end, what’s the point?

One sure way to go out of business is to forget that your clients are the foundation of your business. A good product or service – and a strong customer service focus – will ensure that they refer your DJ service, and come back for more.

Is Your Customer Service
Fair, Good, or Excellent?

The ability to maintain a commitment to outstanding customer service that ultimately engenders loyalty to your business are a DJ services best defense against increased competition in any economy.

These three strategies are particularly successful:

  1. Being personally accessible to clients, getting to know them and understanding their needs, and communicating with them on an ongoing basis;
  2. Targeting specific markets (e.g. weddings, school dances, etc.) with very focused messaging to emphasize key attributes;
  3. Offering something different and “better” than your competitors.

Ask and Listen

In the smartest companies, asking questions and listening carefully to the answers is an important part of customer service. These firms focus on what a client is saying, then tailor products or services to meet their needs. Knowing what’s on a prospect’s mind is the smartest thing you can do.

According to the Customer Service Institute, 65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied.

Losing a customer is even more expensive. According to studies by the Technical Assistance Research Programs Institute, 91% of unhappy customers will never again buy from a company that has displeased them; they will also voice their dissatisfaction to at least seven other people.

Use Newsletters, Email, & Social Media

Newsletters and email are excellent ways to communicate with clients, and to engage them. Social media is another valuable tool for enhancing both customer service and engagement. It provides opportunities for immediate communication to remind clients of new products, services, and helpful advice for planning their events. Just don’t use social media to try to sell. Use it to engage and provide value.

Our clients can now share our experiences any time and anywhere – Cell phones + social media have changed the game forever. We now share what we love and what we hate the moment we experience it.

Prospects have more choice and higher expectations than ever had before – Recognize that if you can’t satisfy their needs, wants and desires, there’s probably a competitor out there who’s hungry for their business.

It seems that nearly everyone is working harder and longer than ever before. That’s why it’s so important to make interactions with your company easy and stress-free.

What can you add to this?


  • Stacy Zemon is the Founder, Former Publisher and Former Chief Scribe of ProMobileDJ.com. She is a veteran DJ Entertainer who is widely considered an authority on the DJ business, and has become a distinguished industry leader over the course of her illustrious 30+ year career. Stacy’s mission is to provide educational resources for DJs that support their professional growth and financial prosperity. She is a longtime writer for DJ Times magazine, and author of the world’s best-selling DJ books: The Mobile DJ Handbook, The DJ Sales & Marketing Handbook and The Mobile DJ MBA. Stacy is a self-described serial entrepreneur (Equal parts creativity and business). From her efforts, she has spawned more professional disc jockey business owners than any other person in the mobile DJ industry!

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