Integrate Your Marketing Efforts

By Stacy Zemon, Publisher & Chief Scribe

DJ business owners need to ensure that they are reaching prospects by using different tools such as search engine optimization, direct mail advertising, and email marketing.

Having a social media strategy is uber important, as is embracing a variety of tools to maximize your reach rather than choosing one marketing channel (such as Facebook or Twitter) and lasering in on it.

It’s natural to want to focus on the channel that gives you the best results. For any company with a limited budget, this makes sense. For example, if email marketing is driving the most sales and visits to your website, why wouldn’t you continue to devote more time or effort to your email campaigns?

Integrating Multiple Marketing Channels

The fact of the matter is, however, that with that approach, your company’s social media profile might have only a few followers, or someone who uses search engines to book a DJ might not be find your website. Instead, it would be smarter to leverage your email efforts to promote your other marketing initiatives.

Let’s say that an email newsletter could urge readers to follow your business on Twitter or Facebook for a chance to win a $5,000 wedding package. The contest could be cross-posted to your blog to bolster search rankings.

Additionally, it’s crucial that these channels are working together to create a strong promotional message. If your company is trying to push a new product, that should be the focus of all search, social media, email and direct mail campaigns. If you’re promoting a contest, then all collateral should highlight this limited-time opportunity.

Unless these channels have been aligned to work in unison then all they’re doing is creating confusing noise that may be the difference from being remembered and in top-of-mind awareness, to not being noticed at all. The goal? To make sure that all your marketing channels are integrated.

Stacy Zemon
Stacy Zemon is the Founder, Former Publisher and Former Chief Scribe of test.promobiledj.com. She is a veteran DJ Entertainer who is widely considered an authority on the DJ business, and has become a distinguished industry leader over the course of her illustrious 30+ year career. Stacy’s mission is to provide educational resources for DJs that support their professional growth and financial prosperity. She is a longtime writer for DJ Times magazine, and author of the world’s best-selling DJ books: The Mobile DJ Handbook, The DJ Sales & Marketing Handbook and The Mobile DJ MBA. Stacy is a self-described serial entrepreneur (Equal parts creativity and business). From her efforts, she has spawned more professional disc jockey business owners than any other person in the mobile DJ industry!

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