Twitter and Your Brand

by Jason Jani

The start of something powerful took place five years ago. The concept of using SMS messages to interact with others on a web-based platform took shape. By the end of 2006, 100 users created their own accounts and traded text-based messages, was launched to the public.

Over the course of the next several years, with some dynamic development and with the investment of millions of dollars, morphed into, and by the end of 2008, traffic topped over 100 million “tweets” every quarter. (For those who do not know, a “tweet” is a message posted by a user on the Twitter platform that contains 140 characters or less.)

Since 2008, social platforms like Twitter have become a daily focus for professionals, casual users and even corporations and organizations worldwide.

The means and methods for which business and people interact have been changed since the creation of this web-based networking platform, yes… Twitter has changed the world, and if you are not on board the Twitter party train, you may want to consider joining the tweeters of the world.

Being honest…

I have to admit, I am late to the Twitter game. To me, it has always been a little bit of a pain and something that I was not very interested in. Having to keep up with something on a daily or hourly basis has always been something I never wanted to commit to – I never “got” the reason why so many business and celebrities are using it, until recently.

Twitter allows a user, whether it be an individual or a business, the ability to engage and interact with a worldwide network of people. Twitter can be used as a personal or professional tool to extend your brand, message, idea or thought.

You can use Twitter to also search for terms, posts, tags, topics or people. What a great way to cast your branding message to the world or to stay dialed into your mentors, colleagues, or fellow industry professionals. Twitter is the future and I regret not embracing the technology platform years ago.

Here are some twitter facts that are pretty awesome:

  • Over 106 Million Users.
  • 55 Million Tweets per day.
  • Twitter averages 640 tweets per second.
  • Over 300,000 accounts are added every day.
  • More than 3 Billion information requests per day.
  • 75% of traffic to Twitter comes from outside of the Twitter system.
  • 10-11pm is the most active hour on the Twitter platform

Real life.

The day before I crafted this article, I attended a wedding industry conference titled the “21st Century Bride” in East Rutherford NJ. Over 150 wedding professionals were in attendance in person while over 33 states and 6 countries attended virtually.

Over the course of the morning session, a Twitter hashtag was created (#21CB) and I began following it, needless to say, I was blown away by what took place (A hashtag is used within a Tweet as a way to participate in a particular conversation on Twitter.

For example, if you are a fan of the television show Lost, then you could jump into the ongoing conversation by including “#Lost” in your Tweet.) Twitter Interaction amongst professionals using the hashtag, much like a virtual hallway conversation began to take shape while the different presenters took the stage.

Those who happened to be following the conference and on Twitter began sharing their thoughts, ideas, and opinions. It was pretty awesome to see that information flow over the course of the day and even better to meet some of the Twitter users in person at the conference breaks.

That is the magic of Twitter, interaction took place regarding a topic that was relevant to those attending the conference. The same thought process can be applied to the private entertainment business, and whether you interact with a potential client or fellow professional, Twitter can be a tool you can bring into your business today.

So why you need it for your brand?

Twitter allows you the ability to put your finger on the pulse of whatever interests you. It allows you to engage and react to professionals, people planning events, celebrities or even companies.

If you take the time to learn Twitter etiquette and to interact with others, I see Twitter as a huge scalable tool to convey the message of your service or brand. One piece of Twitter advice is to conduct yourself on Twitter like you would conduct yourself in person, SO don’t just talk about your awesomeness or sales related posts because it isn’t interesting to the Twitter user. Be yourself and engage when appropriate – and watch your Follower list grow.

I invite you to share your Twitter ID in the comments section below this post. I thought I would share a few people that are awesome connections for the private event professional that I enjoy following.

Twitter is being embraced by DJ professions, Party Planners, Photographers, Video/Cinematographers, to Venues and all parts of the Private Event world… Take a minute and search Twitter for the people you see often, admire, or care to follow, and start interacting today. Please follow me at and I look forward to following you back.

Here are some great Twitter IDs: – Pro Mobile DJ Blog – Awesome NJ Wedding Resource – Awesome Bridal Blog and Tweet-source – My Designer – Industry Icon and Fellow PMDJ Writer – Mike Walter – DJ Times Magazine – Northern Light FX Gear/Sound/Lighting – David Tutera Twitter – Industry Icon – Marcello Pedalino – Author/Social Media – Guru Gary Vaynerchuk – Social Media and Branding Guru – Jason Silvestri – Wedding Marketing Industry Icon – Andy Ebon – Mobile Beat Magazine – Awesome Small Business Podcast – Awesome Audio Imaging – Drophouse – Sales Industry Icon – Jeffrey Gitomer – Las Vegas CEO of Fun and fellow DJ — Jason Hatch, Lifestyle Coach and Fellow Mobile DJ

and how could I forget –

Jason Jani – The Brand of You

Jason Jani is a multi-faceted artist, innovator, producer, remixer, entrepreneur and professional DJ. His company, Sound Connection Entertainment, provides customized planning and entertainment production services including enhanced lighting, video services, decor, photo booth rentals as well as live musicians and performers. Jason has presented seminars to his peers at DJ trade shows and association meetings. He was a featured “Mobile DJ of the Month” in DJ Times magazine, and works with Promo Only to help mold what is played on the radio and in nightclubs. Jason has been invited to DJ for celebrity clients such as Janet Jackson, LL Cool J, Akon, TI, and others. To contact Jason, email or visit

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