What to Do with Client Feedback

Client Feedback

By Stacy Zemon

Here is a list of my top five cool things that you can spin off with client feedback, to wow both them and your DJ employees:

1. Drive product roadmap with feedback.

Your clients are the stars because they are the ones who book your services. No matter how hard you try to empathize and put yourself in their shoes, you’ll never come up with some of the exciting ideas that occur to your “power users.”

So, start following client discussions on wedding forums. Read support tickets, listen to feedback and, most important of all, record all the ideas you hear. Not only will your clients appreciate your willingness to listen and implement their ideas, but you will set yourself apart from your competitors, as a business that genuinely cares.

2. Create a ‘wall of love.’

There’s a world of difference between knowing that your clients love you and actually seeing proof of it. Create a wall of love containing all the amazing things your clients have said about you, your product and your service. Put it up at your office and online to show your employees that what they do actually matters; it helps people’s lives for the better. You can even create a document with these testimonials and publish it online for potential clients to see just how trustworthy you are, how much you really care about them and their feedback.

3. Use feedback as references or testimonials.

One of the most useful things you can do with client feedback is to make a testimonial out of it. It will not only help bolster your glowing reputation but also offer the added advantage of serving as a reference to other clients in the same space. Plus, your clients can pick up a lot of handy tips and tricks, hacks that can help them better use your services and help you augment your own processes to better serve your clients, as well.

4. Motivate your employees with client feedback.

If a wall of love seems more trouble than it’s worth, go the simple route and funnel all that client feedback through a tool that your team uses to stay in touch. Your clients will probably never know just how much you care about their suggestions and ideas, but a tool like Slack will serve as a much-needed motivational tool and idea generator for your team.

5. Award your clients.

Give some good karma back; go the extra mile for those clients who give you valuable feedback. Give them a sneak-peek of what’s cooking in your kitchen. Drown them in swag. Write them love letters. Shower them with awards.

Above all, show clients that their feedback matters, that you take it, and them, seriously. That way, the next time a suggestion pops up, those feedback stars won’t hesitate to let you know.


  • Stacy Zemon is the Founder, Former Publisher and Former Chief Scribe of ProMobileDJ.com. She is a veteran DJ Entertainer who is widely considered an authority on the DJ business, and has become a distinguished industry leader over the course of her illustrious 30+ year career. Stacy’s mission is to provide educational resources for DJs that support their professional growth and financial prosperity. She is a longtime writer for DJ Times magazine, and author of the world’s best-selling DJ books: The Mobile DJ Handbook, The DJ Sales & Marketing Handbook and The Mobile DJ MBA. Stacy is a self-described serial entrepreneur (Equal parts creativity and business). From her efforts, she has spawned more professional disc jockey business owners than any other person in the mobile DJ industry!

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