Category Archives: BUSINESS

Myths Busted: Great Customer Service Starts Here

Great Customer Service

By Doug Sandler “Nice Guys Finish First” I’m a fan of the Discovery series called MythBusters. Every episode Jamie and Adam (et al.) work to prove or debunk a myth (or myths) through a series of experiments involving trial and error, advanced exploration and communication. What fascinates me is the high relatability factor of the…

DJ – Why Do You Charge So Much? A Simple Cost Analysis Solution

DJ Brian S. Redd breaks down this subject into simple financial reasoning.

Responding to a Prospect Who Say’s You Charge Too Much!

Money

By Stacy Zemon, Editor & Chief Scribe Recently, I posted the following question on Facebook: “How do you respond when you are speaking with a prospect, and she/he tells you that you charge too much?” DJ responses poured in by the dozens. Their answers were as varied as the DJs themselves and offered a plethora…

DJ Tips in under a minute: clients remember everything

Telling a wedding story on Facebook and a bride from 7 years ago remembered a NIN request for Closer at her wedding where I told the guy “Sorry, don’t have it”. I knew then that my bride would not be happy, so I did what I should have done for her on that day. She…

3 Critical Marketing Metrics to Follow

key marketing metrics

By Stacy Zemon, Editor & Chief Scribe Metrics are the foundation for any successful DJ company’s marketing strategy, but most companies fail to use many of these important metrics to calculate success or failure. Too often, they focus heavily on the number of new leads generated, which ignores many of the complex formulas that can…

The time that goes into a wedding as the DJ

Just showing a small part of the process of meeting with a bride before the wedding. By the time this wedding ends in August 2016, I will have spent a total of 28-31 hours on the wedding (meetings, driving, setting up, loading in and out, prepping, and being the DJ that day), more goes into…

You Are the Unique Advantage

be yourself

By Alan Dodson, “Wedding Wizard” Someone once said, “To sell successfully, you need to be as aggressive as Donald Trump, as innovative as Albert Einstein, as independent as Katharine Hepburn, as analytical as Sherlock Holmes, as funny as Bill Cosby, as poised as Cary Grant, as driven as Will Smith, with a smile that rivals…

Effective Communication with Clients

text-message

By Jerry Bazata, “Money Answer Man” DJ business owners are faced with a new and complex challenge in targeting and communicating with new clients. The increased mobility of written communication has dramatically changed the way in which we present the value proposition of our company, engage clients in conversation and attract new business. The art…

Paid Advertising for DJs on Yelp

Yelp

By Gregg Hollmann, “Party Professional” Yelp is an American multinational corporation founded in 2004 and headquartered in San Francisco. It develops, hosts and markets Yelp.com and the Yelp mobile app, which publish crowd-sourced reviews about local businesses. Yelp’s business has expanded in recent years from its West Coast stronghold to the East Coast. With this…

12 Worries All Entrepreneurs Have (or they are lying)

Entrepreneurs

By Doug Sandler, “Nice Guys Finish First” Worry. Does it hold you back or does it motivate you as you build your business, make plans for your future, and follow your dreams? That’s the million dollar question. Depending on your perspective, as you approach a problem, worry could paralyze you or it could be your…