BUSINESS

And God Spoke: History That Every DJ Should Know

Earlier this month I had the pleasure of seeing a rough-cut preview of the new documentary, “God Said Give ‘Em Drum Machines,” a history of Detroit techno and the birth of the billion-dollar electronic dance music industry.  While Chicago has…

Why Aren’t You Taking Instagram Seriously?

It is no secret that Instagram as of late is one of the most popular and most engaging platforms out there for advertising as a DJ. The platform is not just for DJs either. Analyst Adam Levy on The Motley…

Why You Should Never Bullsh** Your Client or Judge a Book by its Cover

I have been blessed so far in life to have a long list of interesting experiences. This lesson is rooted in sales actually. When I was a younger man and at the young age 18 one of my jobs was…

Best Practices: Securing a client with a Contract for your Services.

Over the past few months, I have read numerous post on Facebook from Mobile DJs regarding the best way to handle contracts with clients.   The topics have ranged from types of contracts, length of time you hold the date available,…

Can We Separate the Art from the Artist?

There is a huge debate raging within DJ circles right now.  With the new HBO documentary, “Leaving Neverland”, exposing more of the dark side of Michael Jackson DJs are left wondering.  They are wondering Should they play his music or…

Great Communication = More Referrals

One key difference between highly successful mobile DJs and those who are griping about not getting enough quality work really comes down to communication. Having quality marketing materials, a fancy website, and even killer DJ and Public Speaking skills, really…

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