Category Archives: BUSINESS

The Benefits of Offering Financing To Wedding Clients

client-meeting

By Patrick Milligan, Guest Writer Picture this: You’re at the end of a meeting with potential wedding clients that’s gone really well. Then you quote your price for everything they want. Your prospects have the look of sticker shock in their eyes and tell you “That’s more than we can afford within our budget,” or…

Two Important Marketing & Sales Ingredients

Marketing and Sales

By Rick Brewer, “Get More Brides” Most of us do not have degrees in marketing or sales (I actually went to school for marketing but let me assure you they don’t teach what we DJs need to know). Too many mobile entertainers create their marketing on the fly and conduct their sales with no planning….

How To Get More DJ Gigs

DJ Brian S. Redd shares his ideas on this important and popular subject.

Mobile DJ Ethics

Got ethics ?

By Stu Chisholm, “The Complete DJ” As many of you, my loyal readers know, I have several other jobs I do that all stem from my DJ work. First, and most obviously, I’m a writer of books, blogs and magazine articles. Secondly, I’m an officiant, which allows me to perform wedding, and any other type…

Is Facebook Live Hurting or Helping You?

Facebook-Live

By Tony Schwartz, “The Social Media DJ” Right now, Facebook Live is the hottest thing in social media. For the uninitiated, Facebook Live is a live streaming feature within the Facebook platform in which a user can broadcast the current world around them to those that follow them. Every day, I get multiple notifications that…

10 Effective Ways to Market Your Mobile DJ Business

effective-marketing

By Stacy Zemon, Editor & Chief Scribe Successfully marketing your mobile entertainment company means utilizing a variety of methods that can work together synergistically. As your combined efforts create greater brand awareness of your company, your efforts will start paying off even more. Whether you are a newcomer to the business or a long-time veteran,…

Successfully Running a YOUniverse

Youniverse

By Doug Sandler, “Nice Guys Finish First” One of the biggest challenges you will run into if you are an entrepreneur, is determining where and how to invest your time and energy. If you are like most, you don’t feel like you have many options because you are so busy working, you move in the…

10 Tips for Running a Successful DJ Business

successful business

By Stacy Zemon, Editor & Chief Scribe As the former owner of a full-service, tri-state multi-up with twenty-three DJs, I’ve learned a thing or two about what it takes to be successful in business. Here are 10 things you need to know about running a profitable DJ operation. Use them as a checklist to make…

Pre-Qualifying Leads Before Meeting With Prospects

DJ Brian S. Redd tells you how to do a better job with this, which will save you time and money.

Create a Solid Strategy for Your Website

SCE Event Group

By Stacy Zemon, Editor & Chief Scribe Your DJ website should have a well defined strategy. In order to do this, you must first ask yourself the following questions: What are my brand goals? Knowing your brand, inside and out, is the key to success. Without a thorough, deep understanding of your brand’s culture, offerings,…