By Laura Cave, “The Knot Knows”
With the vast majority of brides using Facebook and Pinterest, you may not have thought about Google+ lately. It hasn’t gained traction with users as a social networking destination, but Google+ for DJ business owners has interesting benefits for your marketing strategy.
First, think about why you have your company on social media in the first place. Because social sites provide a place for you to distribute event content (photos, links to your blog, video, etc.) where people, hopefully brides, will see it and become interested in booking you. It can also help you extend the conversation from your website to more recent work posted on your page.
You might even do Facebook advertising to get your content in front of more potential clients.
But let me ask you a question, which site would you go to if you were looking for something new: Facebook or Google?
I’m guessing 99% of you said Google, because Google is the leader in search. When a bride is planning her wedding, she’s actively looking for services in places that are known for search as well as wedding directories on sites like TheKnot.com. She’s not passively waiting to stumble across your business on Facebook.
So when a bride searches for a DJ Entertainer in New York City what does she see? You may have put a lot of work into boosting your SEO to improve your website’s ranking. But she also sees a list of Google+ business listings.
Is yours there? Is the information accurate? Are there photos and links out to your other online offerings?
If you haven’t checked your Google Places page or Google+ business page lately, you should. Why? Because your prospects are using Google to search for your business, and this is where you can make a great first impression or a lousy one.