by Stacy Zemon
I’ve always thought LinkedIn was kind of … well, boring. If Facebook is a rave at a hip downtown hot spot, LinkedIn is a stuffy reception with piped-in music at one of those soulless function facilities conveniently located at the end of an exit ramp.
Does that sound harsh? For sure. But I’ve come to realize that I couldn’t have been more wrong.
LinkedIn is where business gets done. 59% of those active on social networking sites say LinkedIn is their platform of choice over Facebook or Twitter, up from 41% percent who called LinkedIn their most important social account a year earlier. “Really,” you say? Yes, it’s true according to the experts.
LinkedIn, it Turns Out, is a Happening Place.
It has more than 100 million members in more than 200 countries, on all seven continents. You could say that LinkedIn is the “unsung hero” of the social platforms. It turns out–as I suspected–there’s an awful lot of job searching going on at LinkedIn. But there’s much more going on over there, too. For DJs, the most important thing is to use it to demonstrate thought leadership and expertise, promote your mobile entertainment businesses, conduct market research and – perhaps most importantly – gain new clients.
So how might you do this, specifically?
- Target searches for keywords you’ve identified as central to your DJ business.
- Track who is looking at your profile and your staff’s profiles.
- Research which domain names visit your website on any given day.
- Set up a company page. Setting up your business as a “company” on LinkedIn isn’t going to generate a bunch of leads, but it does give you an opportunity to have a presence on LinkedIn beyond a personal profile to ratchet up your company’s charisma. I like the way you can embed banner images and videos in your company page, as well as feed your blog posts and tweets. You can also feature your products on your page and seek recommendations for them. That’s a kind of social proof that only enhances your credibility.
- Participate in LinkedIn groups catering to your target market in order to engage in conversations with potential clients.
Does All of this Work?
Yes, although it takes some focused effort. Of course, be aware that your competitors are also able to apply these same tips and tricks; they are privy to the same social insights that could be giving them inside information about you. Your competition can also notice who you are connecting to, which could tip them off about new business in the offing.
Stacy Zemon – Publisher and Chief Scribe
Stacy Zemon is internationally considered a leading authority and leader in the DJ industry. She has reached an audience of millions as a Radio, Club, Karaoke and Mobile Disc Jockey.
Stacy’s work as a Writer, Author and Publisher have enabled her to spawn the largest number of DJ business owners in the world!
She is author of the world’s best-selling DJ books: The Mobile DJ Handbook, The DJ Sales & Marketing Handbook and The Mobile DJ MBA, and was a longtime writer for DJ Times magazine.
Stacy is also the Founder & President of DJ Video Network – Internet TV for DJs, by DJs.
Her mission is to provide educational resources for DJs that support their professional growth and financial prosperity.
Write to her c/o Stacy@test.promobiledj.com or call 877-442-7170 .
For the longer version of Stacy’s story, click here. To learn about the business services she provides for other DJs, click here.