by Stacy Zemon
This very effective strategy is based upon building relationships FIRST before you actively begin promoting your offerings.
Conducting sales through “Relationship Marketing” can help increase sales and boost your bottom-line.
If you are willing to invest time and energy, and have a little patience in cultivating potential clients, there are some significant advantages! Here are some tips to help guide you with your blog, website, Facebook, Twitter, YouTube, etc.
Be clear on the message you want to put out into the world so it is easily understandable. Failure to do so may confuse people and even drive them away, which is the last thing you want.
The content or copy you write must be composed in such a way as to quickly intrigue those who come across it. Deliver informative, thought provoking or otherwise insightful information to make visitors feel they spent their time wisely. By doing so you are developing reader loyalty which can significantly contribute to your marketing success.
By supplying people with useful information AND without pressuring them in any way, you will build trust, which is a very important component in sales.
If you demonstrate a willingness to be helpful while also providing good quality information you can help boost your reputation and credibility online.
The longer you maintain a ‘reader first’ attitude and supply their needs, the deeper their loyalty will be towards you. It is ultimately this loyalty that you will be able to use to increase sales since folks will be more inclined to book you as their DJ entertainer. Being known as both reliable and knowledgeable will help you increase sales since people will have more trust in what you say and promote
The Bottom Line
Relationship marketing is about ‘relating’ to what people need or want. The effectiveness of this sales strategy is dependent upon being able to capture the attention of readers long enough for you to:
- Deliver your intended messages clearly.
- Build trust, credibility and loyalty.
- Offer entertainment services that match peoples wants and needs.
Stacy Zemon – Publisher & Chief Scribe
Stacy Zemon is internationally considered a leading authority and leader in the DJ industry. She has reached an audience of millions as a Radio, Club, Karaoke and Mobile Disc Jockey.
What’s more, Stacy’s efforts as a Writer, Author and Publisher have enabled her to spawn the largest number of DJ business owners in the world!
She is author of the world’s best-selling DJ books: The Mobile DJ Handbook, The DJ Sales & Marketing Handbook and The Mobile DJ MBA, and was a longtime writer for DJ Times magazine.
Stacy is also the Founder & President of DJ Video Network – Internet TV for DJs, by DJs.
Her mission is to provide educational resources for DJs that support their professional growth and financial prosperity.
Write to her c/o Stacy@test.promobiledj.com or call 877-442-7170.
For the longer version of Stacy’s story, click here. To learn about the business services she provides for other DJs, click here.