BUSINESS

Ghost Busting Leads

One of the biggest issues facing DJs beyond the price paradox has been the problem of leads that just seemingly happen to ghost you.   As a matter of fact, one of the biggest reasons why brides have been ghosting…

Your business versus Economic Volatility, prepare yourself for a potential recession.

Our economy has been in a growth mode for the past 11 years with the bull markets far outperforming the bear markets.  For many of us it easy to forget the cyclical nature of the economy and the great recession…

And God Spoke: History That Every DJ Should Know

Earlier this month I had the pleasure of seeing a rough-cut preview of the new documentary, “God Said Give ‘Em Drum Machines,” a history of Detroit techno and the birth of the billion-dollar electronic dance music industry.  While Chicago has…

Why Aren’t You Taking Instagram Seriously?

It is no secret that Instagram as of late is one of the most popular and most engaging platforms out there for advertising as a DJ. The platform is not just for DJs either. Analyst Adam Levy on The Motley…

Why You Should Never Bullsh** Your Client or Judge a Book by its Cover

I have been blessed so far in life to have a long list of interesting experiences. This lesson is rooted in sales actually. When I was a younger man and at the young age 18 one of my jobs was…

Best Practices: Securing a client with a Contract for your Services.

Over the past few months, I have read numerous post on Facebook from Mobile DJs regarding the best way to handle contracts with clients.   The topics have ranged from types of contracts, length of time you hold the date available,…