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Contracts & Negotiations

As so often happens when I’m preparing an article, an interesting conversation made me set aside what I originally had planned to discuss something...

Free At Last: The Birth of the Stand-Alone DJ System

From the very first time I dragged my old turntables, mixer and record crates out to a gig back in the ‘70s, it has...

DIG IT! Time To Break Out The Shovel.

People who have known me a long time may find this month’s topic ironic, as I am still quite well known for the audacious,...

Ghost Busting Leads

One of the biggest issues facing DJs beyond the price paradox has been the problem of leads that just seemingly happen to ghost you.   As...

Your business versus Economic Volatility, prepare yourself for a potential recession.

Our economy has been in a growth mode for the past 11 years with the bull markets far outperforming the bear markets.  For many...

And God Spoke: History That Every DJ Should Know

Earlier this month I had the pleasure of seeing a rough-cut preview of the new documentary, “God Said Give ‘Em Drum Machines,” a history...

Why Aren’t You Taking Instagram Seriously?

It is no secret that Instagram as of late is one of the most popular and most engaging platforms out there for advertising as...

Why You Should Never Bullsh** Your Client or Judge a Book by its Cover

I have been blessed so far in life to have a long list of interesting experiences. This lesson is rooted in sales actually. When I was...

Best Practices: Securing a client with a Contract for your Services.

Over the past few months, I have read numerous post on Facebook from Mobile DJs regarding the best way to handle contracts with clients.  ...

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