Category Archives: Marketing

Effective DJ Business Card Design Ideas

DJ Brian S. Redd shares his card and his thoughts.

AskJasonJani | Ep 43 | “How We Gather Our Video Blogs”

Jason Jani from the SCE Event Group is now ready to answer your questions! Just use the #ASKJasonJani on twitter and he might even video respond to you.

Offer a Money Back Guarantee


By Stacy Zemon, Publisher & Chief Scribe If the direct-mail postcards, brochures, flyers, and other marketing materials for your DJ service aren’t achieving the response rates you’re seeking, it might be because you don’t offer a guarantee. The following details why you should offer a guarantee on your print marketing tools and how to create…

Dress for Success

Dress for Success

By Gregg Hollmann, “Party Professional” The New Jersey Disc Jockey Network recently hosted a “Dress for Success” seminar and DJ fashion show. The seminar was presented by Ble Yalong, aka “DJ Amable” who in addition to being a highly sought out wedding DJ, designs his own menswear line called the Y2 Collection. DJs and grooms…

6 Ways to Establish Yourself as an Industry Influencer

2015 DJ Expo Judges 2

By Stacy Zemon, Publisher & Chief Scribe You’re an excellent DJ/MC. You’ve been in our industry for a number of years and have dealt with a variety of situations that would qualify you as an expert by anybody’s standards. Now is the time to divulge your knowledge to your prospects and peers. Being an influencer…

Hashtags and Ham Sandwich Marketing


By Andy Ebon, “Wedding Marketing Expert” As I was reading every possible book and resource on blogging, I came across the great title: No One Cares What You Had For Your Lunch: 100 Ideas for your blog. It turned out to be one of the most important marketing lessons, about blogging, micro-blogging (Twitter), social networking…

Social Media Time Saving Tools

Social Media

By Stacy Zemon, Publisher & Chief Scribe Most of the DJs I’ve met are small business owners and as such, they find themselves in the same conundrums as most entrepreneurs do: “How can I possibly get all of my social media marketing done when I have a business to run?” With this in mind, I…

Reconsidering Twitter, The Greatest Networking Tool for DJs

Twitter Tips for DJs

By Tony Schwartz, “Social Media DJ” In my debut article for, I mentioned that Twitter has become the “Swamp of Promotion”, whereas it should be treated as the Internet’s largest cocktail party. Many DJs do not get this, and I believe it is because they are missing the point of Twitter. It’s time to…

Business Cards – Your First Impression

DJ Business Cards

By Dave Austin, “Music Professor” I was attending a DJ conference some time back, and as most of us do, exchanged business cards with most everyone I met.  However, one DJ’s card (which I still have) stands alone in my memory.  It is a black background with a gruesome grinning skull dripping blood and the…

How Marketing to Wedding Couples has changed in 40 years


By Andy Ebon, “Wedding Marketing Expert” My mobile DJ career started in 1977 with Music Man Mobile Disco. Later that year Music Man provided service for its first wedding reception, at the Haas-Lillienthal House in San Francisco. Why is that so clear in my memory? THE FRONT STAIRS. It is a historic mansion, still rented…