Category Archives: Marketing

How To Be a Marketing Monster – Preston Ely

ow to Be a Marketing Monster – Preston Ely is a successful real estate investor, information marketer, serial entrepreneur, author, speaker, life coach, musician and philanthropist.

The Power of Co-Branding

by Jason Jani Have you ever sat back and thought, “How can I do more to extend my brand?” or even “What can I do to strengthen my business foundation?” Well, the answer may be in power partnerships also known as co-branding, which is loosely defined as an alliance of two or more companies coming…

Email Marketing Tips for the Holidays

By Stacy Zemon, Publisher & Chief Scribe The holiday season represents a unique time of the year for savvy DJ marketers. Whether online or offline, the consumer audience is at its peak during this time. People are ready to shop, shop, shop. And that includes hiring a mobile entertainer for their company parties. Don’t miss…

Unconventional Income: Conventions


By Stu Chisholm, “The Complete Disc Jockey” In my book, “The Complete Disc Jockey,” I outline the many different opportunities for DJs that lie beyond the confines of the usual trifecta of Clubs, Mobiles/weddings and Radio. Since its release, the list just keeps on growing. New this time: conventions. Aside from the corporate trade shows…

Google+ vs. Facebook

Google + vs. Facebook

By Laura Cave, “The Knot Knows” With the vast majority of brides using Facebook and Pinterest, you may not have thought about Google+ lately. It hasn’t gained traction with users as a social networking destination, but Google+ for DJ business owners has interesting benefits for your marketing strategy. First, think about why you have your…

Top 5 Reasons to Book School Dances

School Dances

By Ric Hansen, Guest Writer Not to be boastful, but I have built a six figure income on school dances. That’s about 85% of my company’s overall business. Needless to say, I love this market! Here are my Top 5 reasons why: 1. Unlike the one-off wedding business, with schools you can actually build a…

Go Mobile Checklist

Mobile Marketing

By Laura Cave, “The Knot Knows” Not sure if your website and marketing efforts are working to your advantage for prospective customers using mobile phones? Use the checklist below to make sure you have your bases covered! Pull up your website on a smartphone and answer the questions below: Do the images on your website…

DJ Tips In Under a Minute: Tagging Your YouTube Videos

DJ Jay Brannan tells you what tags to use on your YouTube videos so people will find them. Check out more of his DJ Tips In Under a Minute at

4 Tips for Turning Clients into Your Best Salespeople


By Stacy Zemon, Publisher & Chief Scribe If you’re not using your most satisfied clients to pitch your DJ service to their colleagues, friends, neighbors, professional associates, etc., you’re missing out on one of the most powerful resources you have. In today’s business world, you’ve got to get them marketing and selling for you. Sounds…

SEO Auditing Your DJ Website

SEO Website Audit

By Stacy Zemon, Publisher & Chief Scribe Search engine optimization (SEO) best practices and procedures change all the time. That’s why DJ business owners would be wise to conduct periodic assessments to determine whether or not adjustments need to be made. If your business website isn’t properly optimized for search, it’s most likely missing out…