Category Archives: Marketing

Business Cards – Your First Impression

DJ Business Cards

By Dave Austin, “Music Professor” I was attending a DJ conference some time back, and as most of us do, exchanged business cards with most everyone I met.  However, one DJ’s card (which I still have) stands alone in my memory.  It is a black background with a gruesome grinning skull dripping blood and the…

How Marketing to Wedding Couples has changed in 40 years

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By Andy Ebon, “Wedding Marketing Expert” My mobile DJ career started in 1977 with Music Man Mobile Disco. Later that year Music Man provided service for its first wedding reception, at the Haas-Lillienthal House in San Francisco. Why is that so clear in my memory? THE FRONT STAIRS. It is a historic mansion, still rented…

Social Media Marketing for DJs

Social Media

By Tony Schwartz, Guest Writer I’ve never really followed the marketing strategies of other mobile DJs. Why? Because for a performance art that encourages creativity, most DJs market the exact same way: by doing the same thing as every other DJ. Take websites, for example. Designs are similar, text is similar, photos are similar. Look…

Are you lying to yourself about your DJ Business?

stop-lying-to-yourself

By Alan Dodson, “Wedding Wizard” When considering your skill level and business abilities, do you lie to yourself? The answer is most likely ‘yes.’ There are several ways that most people lie to themselves. If you see yourself in the following descriptions, what can you do to change that action? Self-Impeding: This occurs when we…

Marketing Decisions: Right, Wrong or None of the Above

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By Andy Ebon, “Wedding Marketing Expert” Marketing Decisions are sometime made in a moment; other times, it days, weeks or months to make a firm decision… if one is made at all. This is a challenge for wedding professionals and wedding couples. A wedding couple’s decision making process, if viewed from the position of a…

Why is it We Blame Wedding Marketing Tools

Tools

By Andy Ebon, “Wedding Marketing Expert” Men and their tools. In our minds, we form an image of a man at Sears, drooling over the latest drill or gadget. Kind of funny… Somewhat sweeping in its generalization. One can have the latest tool for home improvement, but if you don’t know how to use it,…

7 Things DJ Entrepreneurs Should Never Do

DJ Entrepreneur

By Stacy Zemon, Publisher & Chief Scribe If you want to be a successful DJ entrepreneur, you have to bleed confidence. Starting something on your own takes tenacity, faith and determination to make it work. To have a business that makes it past the first 18 months, these qualities of poor leaders are certainly going…

7 Tips for a Successful DJ Website

Mobile DJ Website

By Gregg Hollmann, “Party Professional” More than ever, we live in an online, Google society. While the importance of having a high-quality website seems self-evident, many DJs still employ mediocre websites. Surprisingly, some DJs operate without any website. A mediocre website costs a DJ thousands of dollars in the form of foregone bookings. Building a…

Are YOU as Glossy as Your Marketing Materials?

DJ Marketing Materials

By Dave Ternier, Guest Writer You influence the public’s perception of your brand every moment, of every day, in so many ways it’s impossible to count. If you’re in business for yourself, who YOU are is tied to your brand as much as your glossy marketing materials. Are YOU as glossy as your marketing material?…

How To Cater Your Marketing

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By K.C. KoKoruz, “The Science of Marketing” 45% of the world thinks with the left side of their brain. 45% of the world thinks with the right side of their brain. Only 10% of the world thinks with both sides equally. Do you find yourself being drawn to ads that are based on emotion and…