Category Archives: Marketing

“The Mobile DJ Handbook” Author Stacy Zemon

DJ Brian S. Redd interviews Stacy Zemon outside the Mobile Beat Show about her professional background and books. For autographed copies visit promobiledj.com. “The Mobile DJ Handbook,” “The DJ Sales & Marketing Handbook,” “The Mobile DJ MBA” and “The Mobile DJ Entrepreneur” are also available on amazon.com.

Two Important Marketing & Sales Ingredients

Marketing and Sales

By Rick Brewer, “Get More Brides” Most of us do not have degrees in marketing or sales (I actually went to school for marketing but let me assure you they don’t teach what we DJs need to know). Too many mobile entertainers create their marketing on the fly and conduct their sales with no planning….

Is Facebook Live Hurting or Helping You?

Facebook-Live

By Tony Schwartz, “The Social Media DJ” Right now, Facebook Live is the hottest thing in social media. For the uninitiated, Facebook Live is a live streaming feature within the Facebook platform in which a user can broadcast the current world around them to those that follow them. Every day, I get multiple notifications that…

10 Effective Ways to Market Your Mobile DJ Business

effective-marketing

By Stacy Zemon, Editor & Chief Scribe Successfully marketing your mobile entertainment company means utilizing a variety of methods that can work together synergistically. As your combined efforts create greater brand awareness of your company, your efforts will start paying off even more. Whether you are a newcomer to the business or a long-time veteran,…

Create a Solid Strategy for Your Website

SCE Event Group

By Stacy Zemon, Editor & Chief Scribe Your DJ website should have a well defined strategy. In order to do this, you must first ask yourself the following questions: What are my brand goals? Knowing your brand, inside and out, is the key to success. Without a thorough, deep understanding of your brand’s culture, offerings,…

I’m Over Snapchat

Snapshot

By Tony Schwartz, “The Social Media DJ” So, earlier this year, I was one of the many who jumped on the “Snapchat is going to be HUGE!” bandwagon. And now, as the Summer of 2016 comes to a close, I’m already over Snapchat. You read that correctly: one of the biggest pushers of Snapchat is…

Your 30-second commercial: How to be concise and impactful

30 second_spot

By Andy Ebon, “Wedding Marketing Expert” If you have been involved in any organization or networking group, you’ve been asked to voice your 30-second commercial or elevator speech. Those critical few seconds determine what other people remember about you and if/how they refer your business. I spent some time working with a small group of…

3 Critical Marketing Metrics to Follow

key marketing metrics

By Stacy Zemon, Editor & Chief Scribe Metrics are the foundation for any successful DJ company’s marketing strategy, but most companies fail to use many of these important metrics to calculate success or failure. Too often, they focus heavily on the number of new leads generated, which ignores many of the complex formulas that can…

Market Your DJ Business Hollywood Style

hollywood-sign

By Stacy Zemon, Editor & Chief Scribe One of the most common struggles for DJ entrepreneurs is standing out from the competition. The good news is, there’s a powerful strategy to do just that. Unfortunately, it’s also one of the most under-utilized: a personal story. A personal story is a narrative about the origins of…

LGBTQ Wedding Windfall? Don’t Believe The Hype

Gay Wedding

By Andy Ebon, “Wedding Marketing Expert” LGBTQ Wedding Windfall has been a story looking for a reality in the last couple of years. Print, electronic, and social media have a predisposition to shout about the present and coming infusion of business, resulting from the passage marriage equality legislation, state by state, and now, the SCOTUS…