Category Archives: Marketing

Your 30-second commercial: How to be concise and impactful

30 second_spot

By Andy Ebon, “Wedding Marketing Expert” If you have been involved in any organization or networking group, you’ve been asked to voice your 30-second commercial or elevator speech. Those critical few seconds determine what other people remember about you and if/how they refer your business. I spent some time working with a small group of…

3 Critical Marketing Metrics to Follow

key marketing metrics

By Stacy Zemon, Editor & Chief Scribe Metrics are the foundation for any successful DJ company’s marketing strategy, but most companies fail to use many of these important metrics to calculate success or failure. Too often, they focus heavily on the number of new leads generated, which ignores many of the complex formulas that can…

Market Your DJ Business Hollywood Style

hollywood-sign

By Stacy Zemon, Editor & Chief Scribe One of the most common struggles for DJ entrepreneurs is standing out from the competition. The good news is, there’s a powerful strategy to do just that. Unfortunately, it’s also one of the most under-utilized: a personal story. A personal story is a narrative about the origins of…

LGBTQ Wedding Windfall? Don’t Believe The Hype

Gay Wedding

By Andy Ebon, “Wedding Marketing Expert” LGBTQ Wedding Windfall has been a story looking for a reality in the last couple of years. Print, electronic, and social media have a predisposition to shout about the present and coming infusion of business, resulting from the passage marriage equality legislation, state by state, and now, the SCOTUS…

4 Ways to Get Noticed Starting Right Now

Get-Noticed

By Doug Sandler, “Nice Guys Finish First” The noise is everywhere, making it more challenging than ever for your message to be heard. With so much noise , how is it possible to get noticed, stay top of mind, or even get your brand off the starting line? The goal isn’t to get noisier, that…

Be Interesting or Be Gone!

Marketing business sales

By Andy Ebon, “Wedding Marketing Expert” As I was reading every possible book and resource on blogging, I came across the great title: No One Cares What You Had For Your Lunch: 100 Ideas for your blog. It turned out to be one of the most important marketing lessons, about blogging, micro-blogging (Twitter), social networking…

Create an Online Newspaper with Paper.li

Paper Li

By Gregg Hollmann, “Party Professional” Ever dreamed of publishing your own daily online newspaper? Using a free application called Paper.li, now you can! The essence of the Paper.li program is that you as the publisher select parameters for content, and then the program combs through millions of social media accounts and newsfeeds, compiling the best…

DJ Straight Talk on Gay Weddings

DJ Brian S. Redd shares his thoughts & insights.

Wedding Sales Fable of Goldie-Bride and the 13 DJ-Bears

Goldy Bride

By Andy Ebon, “Wedding Marketing Expert” Once upon a time there was a bride named Goldie. She had met her prince charming and couldn’t wait to start the process of planning her wedding. She stopped at a bookstore and came home with an armload of wedding magazines. Goldie was inspired. Goldie set her DVR and…

Effective DJ Business Card Design Ideas

DJ Brian S. Redd shares his card and his thoughts.