Category Archives: Marketing

Overcoming Post Bridal Show Voicemails

simpson phone

By Alan Dodson, “Wedding Wizard” As we are approaching the time when Bridal Shows for the upcoming season are beginning, it is important to make plans to effectively follow up with all the contacts you make at the show. Yes, sending emails is one of the ways to follow up, but NOT the best way!…

The DJ Pricing Trap – Part 2 Counterpoint

Pricing Trap

By Andy Ebon, “Wedding Marketing Expert” Chief Scribe, Stacy Zemon, authored a post, titled: The DJ Pricing Trap on September 29th. As I read the article, I found myself both in agreement and disagreement with its logic. I pride myself on seeing not just ‘both sides of the argument,’ but ‘many sides of the argument’….

Market Your DJ Services Using Online Mixes and Mix CDs

Virtual DJ

By Gregg Hollmann, “Party Professional”- Let’s face it – the mobile DJ industry is saturated. One marketing technique to stand out in a crowded field is that of the online DJ mix or physical mix CD. The power of this concept is that you can have a listener to get to know your work at…

‘Being Best’ is a Pathetic Marketing Statement

BEST pathetic marketing statement

By Andy Ebon, “Wedding Marketing Expert” It is all too common to read marketing declarations from mobile DJs, stating they are THE BEST. I suggest this is subjective truth, at the maximum, and lazy copywriting and marketing strategy at the minimum. Best? By whose standard? You might be the top Country Western DJ in South…

How to Promote a Special Offer

Special Offer

By Stacy Zemon, Publisher & Chief Scribe Is your DJ service running a special offer to attract clients? If you want your promotion to be a success, you need to get your offer in front of prospects who are interested in it. What’s the best way to get in front of the right type of…

Marketing Decisions: Right, Wrong, or None of the Above

marketing-helps-me-make-decisions

Marketing Decisions are sometime made in a moment; other times, it days, weeks or months to make a firm decision… if one is made at all. This is a challenge for wedding professionals and wedding couples. A wedding couple’s decision making process, if viewed from the position of a wedding professional often feels mind boggling….

You’re a GREAT Marketer!

Great Marketer

By Michael Port, Guest Blogger Let me tell you something: you’re a GREAT marketer. Now, admittedly, I might not know you personally, but if you’re a student of this stuff, then you already know what marketing is, and how you’re supposed to do it. You’re already doing a lot of it. •You post regular social…

Where to Post Your vLogs

vLog 2

By Stacy Zemon, Publisher & Chief Scribe vLogs can be an inexpensive way to market your DJ brand, reach a broader audience, and promote your services. But where, exactly, should you make your content available to reap those benefits? Naturally, the potential impact of any marketing effort hinges largely upon on knowing your audience. But…

How To Be a Marketing Monster – Preston Ely

ow to Be a Marketing Monster – Preston Ely is a successful real estate investor, information marketer, serial entrepreneur, author, speaker, life coach, musician and philanthropist.

The Power of Co-Branding

by Jason Jani Have you ever sat back and thought, “How can I do more to extend my brand?” or even “What can I do to strengthen my business foundation?” Well, the answer may be in power partnerships also known as co-branding, which is loosely defined as an alliance of two or more companies coming…