Category Archives: Marketing

7 Steps to Becoming a Multi-Op Millionaire

million-dollars

By Stacy Zemon, Publisher & Chief Scribe What kinds of things should you do to increase your chances of joining the millionaire multi-op mobile DJs club? Here are the steps I’d suggest. They’re neither fast nor easy. But, if becoming a millionaire is your goal, they’re worth the work. 1. Stop obsessing about money. While…

The Impact of Color on Your DJ Business

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By K.C. KoKoruz, “The Science of Marketing” I like a lot of business owners started my career working for another company. When I had exhausted all of the opportunities that it offered me, I decided to hang my own shingle and started my first company. At the time, I was making $75.00 to DJ for…

Creating Top of Mind Awareness

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By Dave Austin, “The Music Professor” Let’s face it – competition among DJs can be brutal.  Even among ourselves, as friends and colleagues, we can find ourselves in competition with one another.  And, it seems like new DJs are popping up almost daily.  We can blame this on a number of factors:  the availability of…

4 Principles of Marketing Strategy

A short clip from Brian Tracy’s Total Business Mastery seminar about the 4 Principles of Marketing Strategy. This video will answer your questions about your marketing mix including: How do I get customers? How do I determine my target markets? Whats my competitive advantage?

Overcoming Post Bridal Show Voicemails

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By Alan Dodson, “Wedding Wizard” As we are approaching the time when Bridal Shows for the upcoming season are beginning, it is important to make plans to effectively follow up with all the contacts you make at the show. Yes, sending emails is one of the ways to follow up, but NOT the best way!…

The DJ Pricing Trap – Part 2 Counterpoint

Pricing Trap

By Andy Ebon, “Wedding Marketing Expert” Chief Scribe, Stacy Zemon, authored a post, titled: The DJ Pricing Trap on September 29th. As I read the article, I found myself both in agreement and disagreement with its logic. I pride myself on seeing not just ‘both sides of the argument,’ but ‘many sides of the argument’….

Market Your DJ Services Using Online Mixes and Mix CDs

Virtual DJ

By Gregg Hollmann, “Party Professional”- Let’s face it – the mobile DJ industry is saturated. One marketing technique to stand out in a crowded field is that of the online DJ mix or physical mix CD. The power of this concept is that you can have a listener to get to know your work at…

‘Being Best’ is a Pathetic Marketing Statement

BEST pathetic marketing statement

By Andy Ebon, “Wedding Marketing Expert” It is all too common to read marketing declarations from mobile DJs, stating they are THE BEST. I suggest this is subjective truth, at the maximum, and lazy copywriting and marketing strategy at the minimum. Best? By whose standard? You might be the top Country Western DJ in South…

How to Promote a Special Offer

Special Offer

By Stacy Zemon, Publisher & Chief Scribe Is your DJ service running a special offer to attract clients? If you want your promotion to be a success, you need to get your offer in front of prospects who are interested in it. What’s the best way to get in front of the right type of…

Marketing Decisions: Right, Wrong, or None of the Above

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Marketing Decisions are sometime made in a moment; other times, it days, weeks or months to make a firm decision… if one is made at all. This is a challenge for wedding professionals and wedding couples. A wedding couple’s decision making process, if viewed from the position of a wedding professional often feels mind boggling….