Category Archives: Marketing

Market Your DJ Business Hollywood Style

hollywood-sign

By Stacy Zemon, Editor & Chief Scribe One of the most common struggles for DJ entrepreneurs is standing out from the competition. The good news is, there’s a powerful strategy to do just that. Unfortunately, it’s also one of the most under-utilized: a personal story. A personal story is a narrative about the origins of…

LGBTQ Wedding Windfall? Don’t Believe The Hype

Gay Wedding

By Andy Ebon, “Wedding Marketing Expert” LGBTQ Wedding Windfall has been a story looking for a reality in the last couple of years. Print, electronic, and social media have a predisposition to shout about the present and coming infusion of business, resulting from the passage marriage equality legislation, state by state, and now, the SCOTUS…

4 Ways to Get Noticed Starting Right Now

Get-Noticed

By Doug Sandler, “Nice Guys Finish First” The noise is everywhere, making it more challenging than ever for your message to be heard. With so much noise , how is it possible to get noticed, stay top of mind, or even get your brand off the starting line? The goal isn’t to get noisier, that…

Be Interesting or Be Gone!

Marketing business sales

By Andy Ebon, “Wedding Marketing Expert” As I was reading every possible book and resource on blogging, I came across the great title: No One Cares What You Had For Your Lunch: 100 Ideas for your blog. It turned out to be one of the most important marketing lessons, about blogging, micro-blogging (Twitter), social networking…

Create an Online Newspaper with Paper.li

Paper Li

By Gregg Hollmann, “Party Professional” Ever dreamed of publishing your own daily online newspaper? Using a free application called Paper.li, now you can! The essence of the Paper.li program is that you as the publisher select parameters for content, and then the program combs through millions of social media accounts and newsfeeds, compiling the best…

DJ Straight Talk on Gay Weddings

DJ Brian S. Redd shares his thoughts & insights.

Wedding Sales Fable of Goldie-Bride and the 13 DJ-Bears

Goldy Bride

By Andy Ebon, “Wedding Marketing Expert” Once upon a time there was a bride named Goldie. She had met her prince charming and couldn’t wait to start the process of planning her wedding. She stopped at a bookstore and came home with an armload of wedding magazines. Goldie was inspired. Goldie set her DVR and…

Effective DJ Business Card Design Ideas

DJ Brian S. Redd shares his card and his thoughts.

AskJasonJani | Ep 43 | “How We Gather Our Video Blogs”

Jason Jani from the SCE Event Group is now ready to answer your questions! Just use the #ASKJasonJani on twitter and he might even video respond to you.

Offer a Money Back Guarantee

money-back-guarantee

By Stacy Zemon, Publisher & Chief Scribe If the direct-mail postcards, brochures, flyers, and other marketing materials for your DJ service aren’t achieving the response rates you’re seeking, it might be because you don’t offer a guarantee. The following details why you should offer a guarantee on your print marketing tools and how to create…