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Category Archives: Marketing
Facebook Insights Demystified
by Stacy Zemon As a DJ business owner, knowing the profile of your target clients is extremely important. There are some powerful tools on your Facebook business page at your disposal that can help you reach them. Because Facebook has over 400 million active users and is one of the most frequented websites in the…
Email Marketing Tips for the Holidays
by Stacy Zemon The holiday season represents a unique time of the year for savvy DJ marketers. Whether online or offline, the consumer audience is at its peak during this time. People are ready to shop, shop, shop. While hiring a mobile entertainer may not be foremost on their mind – unless they’re planning a…
The Importance of Email Subject Lines – Part 2
by Jerry Bazata Part 2 of a 2 Part Article As stated previously in Part 1, you have less than 3 seconds to capture the attention of a reader before he or she decides to read, delete or save your sales pitch. Once you have captured the readers attention, the next challenge is to communicate…
Self Promotion – It’s a Requirement!
by Alan Dodson Self–promotion is very necessary for individuals and small companies. If you don’t tell people about you … who will? It has to be done right or it can come across as being less than valid or possibly downright bad. Unless you have an advertising department like a car dealer, you can’t afford…
Facebook Friends and the Wedding Business
by Alan Dodson It is clear from many sources that Facebook has redefined the word friend and is responsible for introducing two words to the world: unfriend and defriend – both probably verbs and in the Facebook world the word “friend” itself is now an adverb as in, when somebody likes you, they friend you…
Back to School Marketing
by Matt Ryan Now that August is here, teachers, administrators and advisers are filtering back into schools. In fact, school is some parts of the country is already back in session! Hopefully, you’ve already got a great start on your school bookings for this year from the spring; however, it’s not too late to start…
Maximizing Facebook Fan Pages
by Stacy Zemon Facebook Fan pages allow you to officially represent your DJ business on Facebook. You get to give your “fans,” clients and potential clients a unified place to hold conversations about you, to get updates on what you’re doing, interact with you, and connect with other people who are “just like them” and…
Using Social Media to Increase Sales
by Stacy Zemon Utilizing social media to market your DJ services is about as ironclad an approach as you can take to increase sales without costing you a dime. This very effective strategy is based upon building relationships FIRST before you actively begin promoting your offerings. Conducting sales through “Relationship Marketing” can help increase sales…
IMAGE IS EVERYTHING
by Alan Dodson If you were paying attention to advertising in 1990, Andre Agassi appeared in a commercial for Canon Cameras featuring the new EOS Rebel camera. Those of you who know tennis also know that Andre was a rebel in many ways; however, very few athletes have taken the effort to overhaul the way…
