Category Archives: Marketing

Marketing Decisions: Right, Wrong, or None of the Above


Marketing Decisions are sometime made in a moment; other times, it days, weeks or months to make a firm decision… if one is made at all. This is a challenge for wedding professionals and wedding couples. A wedding couple’s decision making process, if viewed from the position of a wedding professional often feels mind boggling….

You’re a GREAT Marketer!

Great Marketer

By Michael Port, Guest Blogger Let me tell you something: you’re a GREAT marketer. Now, admittedly, I might not know you personally, but if you’re a student of this stuff, then you already know what marketing is, and how you’re supposed to do it. You’re already doing a lot of it. •You post regular social…

Where to Post Your vLogs

vLog 2

By Stacy Zemon, Publisher & Chief Scribe vLogs can be an inexpensive way to market your DJ brand, reach a broader audience, and promote your services. But where, exactly, should you make your content available to reap those benefits? Naturally, the potential impact of any marketing effort hinges largely upon on knowing your audience. But…

How To Be a Marketing Monster – Preston Ely

ow to Be a Marketing Monster – Preston Ely is a successful real estate investor, information marketer, serial entrepreneur, author, speaker, life coach, musician and philanthropist.

The Power of Co-Branding

by Jason Jani Have you ever sat back and thought, “How can I do more to extend my brand?” or even “What can I do to strengthen my business foundation?” Well, the answer may be in power partnerships also known as co-branding, which is loosely defined as an alliance of two or more companies coming…

Email Marketing Tips for the Holidays

By Stacy Zemon, Publisher & Chief Scribe The holiday season represents a unique time of the year for savvy DJ marketers. Whether online or offline, the consumer audience is at its peak during this time. People are ready to shop, shop, shop. And that includes hiring a mobile entertainer for their company parties. Don’t miss…

Unconventional Income: Conventions


By Stu Chisholm, “The Complete Disc Jockey” In my book, “The Complete Disc Jockey,” I outline the many different opportunities for DJs that lie beyond the confines of the usual trifecta of Clubs, Mobiles/weddings and Radio. Since its release, the list just keeps on growing. New this time: conventions. Aside from the corporate trade shows…

Google+ vs. Facebook

Google + vs. Facebook

By Laura Cave, “The Knot Knows” With the vast majority of brides using Facebook and Pinterest, you may not have thought about Google+ lately. It hasn’t gained traction with users as a social networking destination, but Google+ for DJ business owners has interesting benefits for your marketing strategy. First, think about why you have your…

Top 5 Reasons to Book School Dances

School Dances

By Ric Hansen, Guest Writer Not to be boastful, but I have built a six figure income on school dances. That’s about 85% of my company’s overall business. Needless to say, I love this market! Here are my Top 5 reasons why: 1. Unlike the one-off wedding business, with schools you can actually build a…

Go Mobile Checklist

Mobile Marketing

By Laura Cave, “The Knot Knows” Not sure if your website and marketing efforts are working to your advantage for prospective customers using mobile phones? Use the checklist below to make sure you have your bases covered! Pull up your website on a smartphone and answer the questions below: Do the images on your website…