Category Archives: Marketing

6 Ways to Establish Yourself as an Industry Influencer

2015 DJ Expo Judges 2

By Stacy Zemon, Publisher & Chief Scribe You’re an excellent DJ/MC. You’ve been in our industry for a number of years and have dealt with a variety of situations that would qualify you as an expert by anybody’s standards. Now is the time to divulge your knowledge to your prospects and peers. Being an influencer…

Hashtags and Ham Sandwich Marketing

hashtags

By Andy Ebon, “Wedding Marketing Expert” As I was reading every possible book and resource on blogging, I came across the great title: No One Cares What You Had For Your Lunch: 100 Ideas for your blog. It turned out to be one of the most important marketing lessons, about blogging, micro-blogging (Twitter), social networking…

Social Media Time Saving Tools

Social Media

By Stacy Zemon, Publisher & Chief Scribe Most of the DJs I’ve met are small business owners and as such, they find themselves in the same conundrums as most entrepreneurs do: “How can I possibly get all of my social media marketing done when I have a business to run?” With this in mind, I…

Reconsidering Twitter, The Greatest Networking Tool for DJs

Twitter Tips for DJs

By Tony Schwartz, “Social Media DJ” In my debut article for ProMobileDJ.com, I mentioned that Twitter has become the “Swamp of Promotion”, whereas it should be treated as the Internet’s largest cocktail party. Many DJs do not get this, and I believe it is because they are missing the point of Twitter. It’s time to…

Business Cards – Your First Impression

DJ Business Cards

By Dave Austin, “Music Professor” I was attending a DJ conference some time back, and as most of us do, exchanged business cards with most everyone I met.  However, one DJ’s card (which I still have) stands alone in my memory.  It is a black background with a gruesome grinning skull dripping blood and the…

How Marketing to Wedding Couples has changed in 40 years

andy-at-console-Music-Man-350V

By Andy Ebon, “Wedding Marketing Expert” My mobile DJ career started in 1977 with Music Man Mobile Disco. Later that year Music Man provided service for its first wedding reception, at the Haas-Lillienthal House in San Francisco. Why is that so clear in my memory? THE FRONT STAIRS. It is a historic mansion, still rented…

Social Media Marketing for DJs

Social Media

By Tony Schwartz, Guest Writer I’ve never really followed the marketing strategies of other mobile DJs. Why? Because for a performance art that encourages creativity, most DJs market the exact same way: by doing the same thing as every other DJ. Take websites, for example. Designs are similar, text is similar, photos are similar. Look…

Are you lying to yourself about your DJ Business?

stop-lying-to-yourself

By Alan Dodson, “Wedding Wizard” When considering your skill level and business abilities, do you lie to yourself? The answer is most likely ‘yes.’ There are several ways that most people lie to themselves. If you see yourself in the following descriptions, what can you do to change that action? Self-Impeding: This occurs when we…

Marketing Decisions: Right, Wrong or None of the Above

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By Andy Ebon, “Wedding Marketing Expert” Marketing Decisions are sometime made in a moment; other times, it days, weeks or months to make a firm decision… if one is made at all. This is a challenge for wedding professionals and wedding couples. A wedding couple’s decision making process, if viewed from the position of a…

Why is it We Blame Wedding Marketing Tools

Tools

By Andy Ebon, “Wedding Marketing Expert” Men and their tools. In our minds, we form an image of a man at Sears, drooling over the latest drill or gadget. Kind of funny… Somewhat sweeping in its generalization. One can have the latest tool for home improvement, but if you don’t know how to use it,…