Category Archives: Marketing

Create an Online Newspaper with Paper.li

Paper Li

By Gregg Hollmann, “Party Professional” Ever dreamed of publishing your own daily online newspaper? Using a free application called Paper.li, now you can! The essence of the Paper.li program is that you as the publisher select parameters for content, and then the program combs through millions of social media accounts and newsfeeds, compiling the best…

DJ Straight Talk on Gay Weddings

DJ Brian S. Redd shares his thoughts & insights.

Wedding Sales Fable of Goldie-Bride and the 13 DJ-Bears

Goldy Bride

By Andy Ebon, “Wedding Marketing Expert” Once upon a time there was a bride named Goldie. She had met her prince charming and couldn’t wait to start the process of planning her wedding. She stopped at a bookstore and came home with an armload of wedding magazines. Goldie was inspired. Goldie set her DVR and…

Effective DJ Business Card Design Ideas

DJ Brian S. Redd shares his card and his thoughts.

AskJasonJani | Ep 43 | “How We Gather Our Video Blogs”

Jason Jani from the SCE Event Group is now ready to answer your questions! Just use the #ASKJasonJani on twitter and he might even video respond to you.

Offer a Money Back Guarantee

money-back-guarantee

By Stacy Zemon, Publisher & Chief Scribe If the direct-mail postcards, brochures, flyers, and other marketing materials for your DJ service aren’t achieving the response rates you’re seeking, it might be because you don’t offer a guarantee. The following details why you should offer a guarantee on your print marketing tools and how to create…

Dress for Success

Dress for Success

By Gregg Hollmann, “Party Professional” The New Jersey Disc Jockey Network recently hosted a “Dress for Success” seminar and DJ fashion show. The seminar was presented by Ble Yalong, aka “DJ Amable” who in addition to being a highly sought out wedding DJ, designs his own menswear line called the Y2 Collection. DJs and grooms…

6 Ways to Establish Yourself as an Industry Influencer

2015 DJ Expo Judges 2

By Stacy Zemon, Publisher & Chief Scribe You’re an excellent DJ/MC. You’ve been in our industry for a number of years and have dealt with a variety of situations that would qualify you as an expert by anybody’s standards. Now is the time to divulge your knowledge to your prospects and peers. Being an influencer…

Hashtags and Ham Sandwich Marketing

hashtags

By Andy Ebon, “Wedding Marketing Expert” As I was reading every possible book and resource on blogging, I came across the great title: No One Cares What You Had For Your Lunch: 100 Ideas for your blog. It turned out to be one of the most important marketing lessons, about blogging, micro-blogging (Twitter), social networking…

Social Media Time Saving Tools

Social Media

By Stacy Zemon, Publisher & Chief Scribe Most of the DJs I’ve met are small business owners and as such, they find themselves in the same conundrums as most entrepreneurs do: “How can I possibly get all of my social media marketing done when I have a business to run?” With this in mind, I…