By Gregg Hollman, "Party Professional"
One of my favorite business book writers is Michael Michalowicz, author of titles including “The Toilet Paper Entrepreneur” and “The...
By Gregg Hollmann, "Party Professional"
More than ever, we live in an online, Google society. While the importance of having a high-quality website seems self-evident,...
By Gregg Hollmann, "Party Professional"
“Bar Rescue” on Spike TV is one of my favorite shows. Bar consultant Jon Taffer practices a no-nonsense, confrontational leadership...
By Gregg Hollmann, "Party Professional"
I recently purchased a new Sports Utility Vehicle. In this article, I share some of the specific sales techniques used...
By Gregg Hollmann, "Party Professional"
As DJs, we regularly compile playlists in preparation for parties. Have you ever thought to publish these playlists on your...
By Gregg Hollmann, "Party Professional"-
Let’s face it - the mobile DJ industry is saturated. One marketing technique to stand out in a crowded field...
By Gregg Hollmann, "Party Professional"
Isn’t it ironic that in today’s technologically advanced world that we seem to have less free time than ever?...
In my previous article (“Post-Pandemic Rebuilding”), our beloved DJ industry is in recovery mode. Many have chosen to retire; many were forced to close. ...
