Review by Stacy Zemon – Publisher & Chief Scribe A few days ago I received an email from Jason Jani (Google+). Unopened it read: “Sharing the progress of the new SCE Event…” What’s Google+? I opened the email and found out. It read: Jason Jani shared a post with you on Google+. Google+ makes sharing…
by Stacy Zemon Ringing in the new year with a few resolutions? As you make plans to eat more healthfully and finally run that 5K, it might also be a good time to assess how you’re running your entertainment company. Growth is a perennial priority because it means we can hire more DJs, add new…
by Stacy Zemon Top 10 List 1.Learn how to delegate and do more of it. There are so many things to do when you’re running a DJ business, it’s easy to delude ourselves that we need to do all of them. Then we wonder why we’re so tired and frazzled and have no time to…
Product Review by Stacy Zemon Every professional DJ knows to use gaffers rather than duct tape to neatly organize cables, right? Quality gaffers tape has low residue adhesive and can be used on carpeting, tile and hardwood floors without damaging them. Now here’s where the subject becomes a little bit more tricky. Is there a…
by Comet, the talking reindeer Children know that Santa Claus (also known as Saint Nicholas, Father Christmas, Kris Kringle, or simply “Santa”) exists, but most adults don’t believe this fact. I’d like to discuss this controversial issue with you, but first please allow me to introduce myself. I’m Comet, the talking reindeer. I am part…
by Stacy Zemon As a DJ business owner, knowing the profile of your target clients is extremely important. There are some powerful tools on your Facebook business page at your disposal that can help you reach them. Because Facebook has over 400 million active users and is one of the most frequented websites in the…
by Stacy Zemon The holiday season represents a unique time of the year for savvy DJ marketers. Whether online or offline, the consumer audience is at its peak during this time. People are ready to shop, shop, shop. While hiring a mobile entertainer may not be foremost on their mind – unless they’re planning a…
by Stacy Zemon, From the book, “The Mobile DJ MBA” The winter holidays are a big gift for savvy DJs who know how to tap into seasonal spending spikes. If you’re on the frenzied front lines of the battle for bookings, advance planning is essential for winning sales and raising your company’s visibility. To stand…
by Stacy Zemon Have you noticed that “going the extra mile” is easier when you have an attitude of gratitude? Being thankful is good for our health, and it is good for the clients whom we serve. In addition, random acts of kindness create good will, and THEY sets up the powerful law of reciprocation….
by Stacy Zemon I’ve always thought LinkedIn was kind of … well, boring. If Facebook is a rave at a hip downtown hot spot, LinkedIn is a stuffy reception with piped-in music at one of those soulless function facilities conveniently located at the end of an exit ramp. Does that sound harsh? For sure. But…
