Category Archives: Chief Scribe – Stacy Zemon

The DJ Pricing Trap

Value vs. Price

By Stacy Zemon, Publisher & Chief Scribe When Pete first launched his DJ business, he offered deep discounts to family, friends, referrals, and pretty much anyone who would book him. Shayna took it one step further and priced her services at $250, thinking it would allow her to gain instant entry into the marketplace. Eager…

ADJA Acquires The WED Guild®

WED Guild

By Stacy Zemon, Publisher & Chief Scribe We are in an industry that is always changing and we look at how we can improve what we do as entertainers. Maybe it is new lighting, new equipment, or training opportunities. Maybe it is setting a goal in your performance and taking the next steps at being…

How to Generate More Sales for Your DJ Business

More-sales

By Stacy Zemon, Publisher & Chief Scribe There’s only ONE THING that separates a DJ business that thrives and one that dies. Can you guess what it is? It’s not social media. (When someone files for bankruptcy, they aren’t claiming “I didn’t have enough Facebook fans” as their reason why). It’s not technological know-how. (Technology…

How to Promote a Special Offer

Special Offer

By Stacy Zemon, Publisher & Chief Scribe Is your DJ service running a special offer to attract clients? If you want your promotion to be a success, you need to get your offer in front of prospects who are interested in it. What’s the best way to get in front of the right type of…

The Importance of Education to Your Bottom Line

DJ Education

By Stacy Zemon, Publisher & Chief Scribe I’ll bet you didn’t know that you could spend nearly every month of the year attending a different industry trade show if you wanted to. Of course then you wouldn’t be working and making money, so it wouldn’t be very realistic to spend your time trolloping around the…

Proving Your Value to Prospective Clients

Value

By Stacy Zemon, Publisher & Chief Scribe Yes, you can charge more for your services. And yes, you’d better be worth it. Ultimately though, you’d better be able to prove your value to prospective clients or you won’t get your asking fee for bookings. So just how do you prove your value? Angel Pacanins, owner…

Maximizing Facebook Fan Pages

facebook-fan-pages

By Stacy Zemon, Publisher & Chief Scribe Facebook Fan pages allow you to officially represent your DJ business on Facebook. You get to give your “fans,” clients and potential clients a unified place to hold conversations about you, to get updates on what you’re doing, interact with you, and connect with other people who are…

Why You Shouldn’t Compete on Price

Don

By Stacy Zemon, Publisher & Chief Scribe For many DJ business owners, setting prices is a sensitive topic. Many feel that they have to set their prices low to be competitive with other DJs. There are times when pricing low can be advantageous and times when it should be avoided. Here are some general tips…

Connect with Prospects Through Active Listening

Active Listening

By Stacy Zemon, Publisher & Chief Scribe Every DJ business person wants to convert their prospects into clients, right? The solution to the challenge of connecting with prospects may be as simple as taking the time to improve your active listening skills. Active listening is all about building rapport, understanding and trust. Your “likability” factor…

Embrace Your Competition

Competition

By Stacy Zemon, Publisher & Chief Scribe DJ business owners often view their competitors as the enemy, but that’s shortsighted. Here’s how the competition can help keep you in the lead. Stop viewing your competition as the enemy and instead use it as the catalyst to brilliance. Instead of investing your precious energy into hating…