Category Archives: Chief Scribe – Stacy Zemon

Responding to a Prospect Who Say’s You Charge Too Much!


By Stacy Zemon, Editor & Chief Scribe Recently, I posted the following question on Facebook: “How do you respond when you are speaking with a prospect, and she/he tells you that you charge too much?” DJ responses poured in by the dozens. Their answers were as varied as the DJs themselves and offered a plethora…

3 Critical Marketing Metrics to Follow

key marketing metrics

By Stacy Zemon, Editor & Chief Scribe Metrics are the foundation for any successful DJ company’s marketing strategy, but most companies fail to use many of these important metrics to calculate success or failure. Too often, they focus heavily on the number of new leads generated, which ignores many of the complex formulas that can…

10 Uncomfortable Deeds That Will Make You a More Successful DJ

success 2016

By Stacy Zemon, Editor & Chief Scribe Our brains are wired such that it’s difficult to take action until we feel at least some stress and discomfort. In fact, performance peaks when we’re well out of our comfort zone. If you’re too comfortable your performance suffers from inaction, and if you move too far outside…

6 Books to Help Strengthen Your Brand

The Mobile DJ MBA Front Cover

By Stacy Zemon, Editor & Chief Scribe Every DJ company needs a strong brand. A brand will set your business, product, and even yourself apart from the competition, create a lasting impression with clients, and essentially help promote, market, and sell, sell, sell. So before you launch your next service, product, or blog take a…

Market Your DJ Business Hollywood Style


By Stacy Zemon, Editor & Chief Scribe One of the most common struggles for DJ entrepreneurs is standing out from the competition. The good news is, there’s a powerful strategy to do just that. Unfortunately, it’s also one of the most under-utilized: a personal story. A personal story is a narrative about the origins of…

Successful DJ Entrepreneurs

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By Stacy Zemon, Editor & Chief Scribe Why is it that some mobile DJ business owners succeed more than others? Is it an innate ability, present from birth, or a learned behavior? What are the traits that identify a successful entrepreneur? The 10 attributes of successful DJ entrepreneurs are: 1. Business focus. Decisions are made…

N.A.M.E. Acquires


By Stacy Zemon, Editor & Chief Scribe We have big news here at! We have joined forces with the National Association of Mobile Entertainers (N.A.M.E.) to bring an even stronger presence to the mobile entertainment industry. As the new owner and publisher, you can be sure N.A.M.E. Will bring you the same quality content…

Selling Hypnotically for DJs: An Interview with Incredible Hypnotist Richard Barker

Richard Barker

By Stacy Zemon, Publisher & Chief Scribe Can a DJ use hypnosis on prospects while engaged in the booking process? Whether your skeptical of hypnotism or not, the answer is “Yes!” According to world renowned hypnotist Richard Barker, “Hypnotism is not a magic potion. When I hypnotize someone they expect a zap or some kind…

Santa Claus Exists

Santa Claus 2

By Stacy Zemon, Publisher & Chief Scribe Children know that Santa Claus (also known as Saint Nicholas, Father Christmas, Kris Kringle, or simply “Santa”) exists, but most adults don’t believe this fact. I’d like to discuss this controversial issue with you, but first please allow me to introduce myself. I’m Comet, the talking reindeer. I…

The Big 3 Reasons Prospects Don’t Book You

Three reasons

By Stacy Zemon, Publisher & Chief Scribe If you’re a mobile DJ business owner, you’ve likely heard these reasons why a prospect isn’t booking your services: • I/We don’t have have the budget. • I/We need to consult with family, partner, Ouija Board • I/We have been using my family, friend, drinking buddy for years….