By Stacy Zemon, Editor & Chief Scribe
Successfully marketing your mobile entertainment company means utilizing a variety of methods that can work together synergistically. As your combined efforts create greater brand awareness of your company, your efforts will start paying off even more. Whether you are a newcomer to the business or a long-time veteran, here are some activities that can help fill your booking calendar:
1) Target Your Niche Market
It’s less expensive to target your advertising dollars toward a specific niche market than trying to be a DJ generalist. If you’re a wedding DJ, this is your niche market. If you’re a school dance DJ, this is your nice market, etc.
2) Website
Having a visually appealing website with easy navigation and powerful content is essential in today’s marketplace. Make sure your site appeals to your niche market and works just as well when viewed on a phone, tablet or computer. If you need compelling new content for your website or an entirely new site altogether, I can help! Check out: http://stacyzemon.com/marketing-services
3) Business Cards
This one may seem like a “no brainer,” but not every DJ carries business cards at all times. After all, you never know when you’ll need one to hand to a potential client. Make sure your business cards are good quality and contain all of your contact information as well as your web address.
4) Advertise on Facebook
If you use a powerful “call to action” and use geographic and demographic targeting, Facebook can be a very affordable way of reaching potential clients online.
5) Wedding Expos
These offer a great ways to meet lots of potential wedding clients; however, there will likely be other DJs there so you must stand out from them. Try to negotiate being the MC of stage events, be sure your booth looks spectacular, have a limited-time discount offer for brides, and most importantly – follow up leads up to 7 (yes 7) times to obtain bookings.
6) Vehicle Sign
Having a sign on your vehicle with your company name and telephone number will advertise your DJ service everywhere you go.
7) Google AdWords
Want to ensure your website is found by everyone in your area searching Google for the services you offer? This is the sure-fire way to do it, and it may cost less than you think.
8) Bridal Magazines
Advertising in bridal magazines is expensive but it can be a good investment if for example, you provide services in a large geographic area that the publication reaches. Be sure to have your ad professional designed and written, and measure the publication’s ROI so you know if you have made at least double the amount you spent on your ad.
9) Free PDF Download on Your Website
IF you have the ability to write a short booklet of interest to your prospects, this can establish you as an expert in your niche market. It will also serve to build your email list.
10) Monthly e-Newsletter
An excellent way to create top-of-mind awareness among your past clients is to send out a monthly e-Newsletter. Include information of interest to your nice audience, any media attention you have received, keep the sales copy to a minimum, and offer gift cards for referrals that lead to bookings.
