Category Archives: Bright Ideas/Best Practices

How To Thrive in a Down Economy

Guest post by Alan Dodson, DJ/MC/Game Master. We are living in a time of economic uncertainty where goods and services are controlled by the law of supply and demand as well as available funds and budgets. So, how can a professional mobile DJ maintain a demand for his or her services and receive a top…

The Money Answer Man: Educate Prospects to Earn Their Business

Note: This is the first post in a new weekly column by the “Money Answer Man” Jerry Bazata. In today’s economy, a competitive marketplace has emerged and become saturated with inexperienced DJs seeking to book events by undercutting other disc jockeys. This presents a frustrating challenge for professionals who understand the talent, skills, experience and…

Maximizing Your Digital-Marketing Mix - Social Networking

Marketing Mix

One of the most powerful parts of any successful business person’s digital marketing mix is using social networking sites to promote their website. The most popular are Facebook, Twitter, YouTube and LinkedIn. Learning all of their features can be a daunting task so how can you use them to drive traffic to your DJ business…

How To Gain Referrals from Past Clients

Referrals

One of the best ways to grow your disc jockey business is to get referrals from past clients. Because the referring party has pre-sold your services, the new prospect is much easier to close than any cold calls. Many DJs find that after a couple of years, the most significant percentage of their business comes…

How to Price Your DJ Services

As professional mobile disc jockeys we are also Emcee’s, Interactive Party Hosts, Event Coordinators, Music Programmers and Audio and Lighting Technicians. What’s more, we can teach participation dances, and host contests and games. Do we warrant a premium fee? You bet we do. Just remember to always be worth your asking fee, and always give…