Category Archives: Bright Ideas/Best Practices

What’s Your Reward?

Present

By Dave Austin, “Music Professor” Last week was a harrowing experience…but I learned a valuable lesson which I feel compelled to share with you. For the past couple of months I’ve been relocating my operations to Chattanooga, while at the same time, stepping out into an additional business venture. If you’ve ever made a major…

Should DJs Maintain a Full-Time Office Space?

Office Space 1

By Gregg Hollmann, “Party Professional” This article explores the topic of DJ offices and alternative business models. This idea was sparked by a recent conversation with a business owner who owns a popular food franchise specializing in salads. Profits have been minimal, attributable to sagging sales and a hefty monthly rent of $6,800. I remarked…

#ASKJasonJani | Ep 2 | Being a grateful DJ and helping people

Jason Jani from the SCE Event Group is now ready to answer your questions! Just use the #ASKJasonJani on twitter and he might even video respond to you.

Mid-Week Money

Roll-of-money

By Stu Chisholm, “The Complete Disc Jockey” All across the country, there are small events taking place that use the touch only a talented DJ can bring. Some are showcases with various themes, such as holistic health fairs, camping shows and even emergency preparedness (a.k.a. “prepper”) shows. Each group hosting such shows holds raffles, gives…

#AskJasonJani | Ep 13 | “One Stop Shop “

Jason Jani from the SCE Event Group is now ready to answer your questions! Just use the #ASKJasonJani on twitter and he might even video respond to you.

5 Breaks Every DJ Business Owner Needs to Take

Vacation

By Stacy Zemon, Publisher & Chief Scribe When you own your own DJ business, work never ends. There are always more calls to make, more emails to answer and more items in your in-box to sort through. Your to-do list never stops growing. This constant busy-ness can make it hard to take an actual break,…

Different Times Call for Different Strategies

XXX Finished Photo 1

By Stu Chisholm, “The Complete DJ” Things sure have changed since I started my DJ business back in 1979. The technology is just the most obvious, going from vinyl records and tapes, on through CDs and MiniDiscs and, finally to today’s MP3 and other file format playback systems. The bigger change for me, as I…

DJ Faux Pas

By Dave Austin, “Music Professor” It goes without saying that the DJ business is brutally competitive, and anything we can do to give ourselves an edge should become a part of our model. Let’s spend a few minutes here to touch on some of the things DJs do that turn potential customer away. Although…

6 Ways to Establish Yourself as an Industry Influencer

2015 DJ Expo Judges 2

By Stacy Zemon, Publisher & Chief Scribe You’re an excellent DJ/MC. You’ve been in our industry for a number of years and have dealt with a variety of situations that would qualify you as an expert by anybody’s standards. Now is the time to divulge your knowledge to your prospects and peers. Being an influencer…

When Is It Time to Retire?

Einstein DJ

By Stu Chisholm, “The Complete DJ” Well, once again I’ve survived another trip around the sun. Yes, it’s my birthday. This year it’s the big 5-8! Having started my DJ career in 1979, that means I’ve been entertaining for 36 years; over half of my life! And the fact that I’m just 2 years away…