by Stacy Zemon The Knot is not the only place brides go anymore to investigate wedding vendors. Just in case you haven’t heard, WeddingWire is “HOT!” The site allows engaged couples to look at vendor information, reviews and ratings. It’s also an online tool for booking wedding professionals who have 4 and 5 Star reviews…
Category Archives: Marketing
Going Ape over Guerrilla Marketing
Creating Your Value Proposition
by Stacy Zemon What is a Value Proposition? In simple terms it is the sum total of the benefits that clients receive when they book your services. Your value proposition should be a powerful statement designed to capture the hearts and minds of prospects by demonstrating the advantages of choosing your mobile entertainment company. It…
How to Determine Your Target Market
Interview with Social Networking Authority, Doreen Nicastro
by Jerry Bazata Here’s a recent interview I conducted with a social media strategies expert, Doreen Nicastro, CEO of Nicastro Consultants. Doreen has twenty years of experience in information technology project management. She facilitates a process that helps small business owners with management and control of their social media presence, branding, policies and creating a…
Facebook Friends and the Wedding Business
by Alan Dodson It is clear from many sources that Facebook has redefined the word friend and is responsible for introducing two words to the world: unfriend and defriend – both probably verbs and in the Facebook world the word “friend” itself is now an adverb as in, when somebody likes you, they friend you on Facebook. You can…
Twitter and Your Brand
by Jason Jani The start of something powerful took place five years ago. The concept of using SMS messages to interact with others on a web based platform took shape. By the end of 2006, 100 users created their own accounts and traded text based messages, Twttr.com was launched to the public. Over the course…
Giveaways for School Events
by Matt Ryan If you provide music for school dances, perhaps you already incorporate contests or raffles into your performances. Giveaways, however, offer a perfect opportunity to make you more than just a “DJ” and to really engage your crowd. So what types of prizes can you give away? You can always spend (waste) money…
The 21st Century Bride Marketing Conference
Nationally-renowned experts in the wedding industry will lead an all-day conference on Monday, March 28 aimed at educating wedding professionals about the 21st Century Bride. The 21st Century Bride event, at The Landmark in East Rutherford, NJ, is co-produced by Local Traffic Builder and Wedding Podcast Network, two leaders in Internet marketing for the wedding…
Publish an eNewsletter that People Actually Read
by Stacy Zemon As a marketing tool, e-mail remains one of the most effective means of building relationships with clients and driving sales. Most people look at everything in their in-box, even if it’s just the subject line. In fact, e-mail newsletters (or eNewsletters) have experienced a recent boom. Here’s how to make an e-mail…
