By Gregg Hollmann, “Party Professional” The New Jersey Disc Jockey Network recently hosted a “Dress for Success” seminar and DJ fashion show. The seminar was presented by Ble Yalong, aka “DJ Amable” who in addition to being a highly sought out wedding DJ, designs his own menswear line called the Y2 Collection. DJs and grooms…
By Stacy Zemon, Publisher & Chief Scribe You’re an excellent DJ/MC. You’ve been in our industry for a number of years and have dealt with a variety of situations that would qualify you as an expert by anybody’s standards. Now is the time to divulge your knowledge to your prospects and peers. Being an influencer…
By Andy Ebon, “Wedding Marketing Expert” As I was reading every possible book and resource on blogging, I came across the great title: No One Cares What You Had For Your Lunch: 100 Ideas for your blog. It turned out to be one of the most important marketing lessons, about blogging, micro-blogging (Twitter), social networking…
By Stacy Zemon, Publisher & Chief Scribe Most of the DJs I’ve met are small business owners and as such, they find themselves in the same conundrums as most entrepreneurs do: “How can I possibly get all of my social media marketing done when I have a business to run?” With this in mind, I…
By Tony Schwartz, “Social Media DJ” In my debut article for ProMobileDJ.com, I mentioned that Twitter has become the “Swamp of Promotion”, whereas it should be treated as the Internet’s largest cocktail party. Many DJs do not get this, and I believe it is because they are missing the point of Twitter. It’s time to…
By Dave Austin, “Music Professor” I was attending a DJ conference some time back, and as most of us do, exchanged business cards with most everyone I met. However, one DJ’s card (which I still have) stands alone in my memory. It is a black background with a gruesome grinning skull dripping blood and the…
By Andy Ebon, “Wedding Marketing Expert” My mobile DJ career started in 1977 with Music Man Mobile Disco. Later that year Music Man provided service for its first wedding reception, at the Haas-Lillienthal House in San Francisco. Why is that so clear in my memory? THE FRONT STAIRS. It is a historic mansion, still rented…
By Tony Schwartz, Guest Writer I’ve never really followed the marketing strategies of other mobile DJs. Why? Because for a performance art that encourages creativity, most DJs market the exact same way: by doing the same thing as every other DJ. Take websites, for example. Designs are similar, text is similar, photos are similar. Look…
By Alan Dodson, “Wedding Wizard” When considering your skill level and business abilities, do you lie to yourself? The answer is most likely ‘yes.’ There are several ways that most people lie to themselves. If you see yourself in the following descriptions, what can you do to change that action? Self-Impeding: This occurs when we…
By Andy Ebon, “Wedding Marketing Expert” Marketing Decisions are sometime made in a moment; other times, it days, weeks or months to make a firm decision… if one is made at all. This is a challenge for wedding professionals and wedding couples. A wedding couple’s decision making process, if viewed from the position of a…
