By Andy Ebon, “Wedding Marketing Expert” Men and their tools. In our minds, we form an image of a man at Sears, drooling over the latest drill or gadget. Kind of funny… Somewhat sweeping in its generalization. One can have the latest tool for home improvement, but if you don’t know how to use it,…
By Stacy Zemon, Publisher & Chief Scribe If you want to be a successful DJ entrepreneur, you have to bleed confidence. Starting something on your own takes tenacity, faith and determination to make it work. To have a business that makes it past the first 18 months, these qualities of poor leaders are certainly going…
By Gregg Hollmann, “Party Professional” More than ever, we live in an online, Google society. While the importance of having a high-quality website seems self-evident, many DJs still employ mediocre websites. Surprisingly, some DJs operate without any website. A mediocre website costs a DJ thousands of dollars in the form of foregone bookings. Building a…
By Dave Ternier, Guest Writer You influence the public’s perception of your brand every moment, of every day, in so many ways it’s impossible to count. If you’re in business for yourself, who YOU are is tied to your brand as much as your glossy marketing materials. Are YOU as glossy as your marketing material?…
By K.C. KoKoruz, “The Science of Marketing” 45% of the world thinks with the left side of their brain. 45% of the world thinks with the right side of their brain. Only 10% of the world thinks with both sides equally. Do you find yourself being drawn to ads that are based on emotion and…
By Dave Austin, “Music Professor” Last month, I discussed an advertising principle known as Top of Mind Awareness and talked a bit about how we, as DJ business operators can employ that powerful tool. That topic comes from a marketing presentation which I’ve done for several organizations recently. In this program, I also talk about other inexpensive marketing techniques…
By Stacy Zemon, Publisher & Chief Scribe What kinds of things should you do to increase your chances of joining the millionaire multi-op mobile DJs club? Here are the steps I’d suggest. They’re neither fast nor easy. But, if becoming a millionaire is your goal, they’re worth the work. 1. Stop obsessing about money. While…
By K.C. KoKoruz, “The Science of Marketing” I like a lot of business owners started my career working for another company. When I had exhausted all of the opportunities that it offered me, I decided to hang my own shingle and started my first company. At the time, I was making $75.00 to DJ for…
By Dave Austin, “The Music Professor” Let’s face it – competition among DJs can be brutal. Even among ourselves, as friends and colleagues, we can find ourselves in competition with one another. And, it seems like new DJs are popping up almost daily. We can blame this on a number of factors: the availability of…
A short clip from Brian Tracy’s Total Business Mastery seminar about the 4 Principles of Marketing Strategy. This video will answer your questions about your marketing mix including: How do I get customers? How do I determine my target markets? Whats my competitive advantage?
