By Stacy Zemon, Publisher & Chief Scribe The cheapest form of marketing is word-of-mouth referrals. A favorable referral is like having someone pre-sell your DJ services, so when someone throws some love your way in this manner, it’s a real blessing. Show how much you value these blessings by taking time every week to make…
By Stacy Zemon, Publisher & Chief Scribe I’ve been attending trade shows since the late 1990′s, including the International DJ Expo in Atlantic City, the Mobile Beat Show & Conference in Las Vegas, the now defunct Mid-America DJ Convention, and this year for the first time, The Las Vegas DJ Show. Traveling around the country…
By Stacy Zemon, Publisher & Chief Scribe Let’s say, hypothetically, that you have competitors in your marketplace, and that the economy isn’t booming. Still, you’re a talented mobile entertainer and you want the success of your business to reflect this fact. How can you achieve this goal? While there’s no magic pill to take, there…
By Jerry Bazata, “Money Answer Man” While vacationing in Florida with my family back in September, 2011, little did I know that my “DJ instincts” would be called upon in a way that I had never imagined. There was no way that I could have guessed that while wearing only a bathing suit and a…
By Stacy Zemon - Publisher & Chief Scribe Networking goes hand in hand with running a successful DJ business, but even the most outgoing of us can can dread walking into a room and introducing ourselves to a bunch of strangers. Here are 7 tips that will make the task less formidable and more fun:…
by Stacy Zemon – Publisher & Chief Scribe Today, there are two worlds that are learning how to blend, balance and work together: online/web-based and offline/in person. In the past few years, so much emphasis and shifting has gone to the Web/online world because that is where the growth and movement trends are; however, we…
By Elisabeth Scott Daley, WED®, ABC™ – “A Passion for Performance” Some people might call me a convention “junkie.” I really love to go to educational conferences and workshops. They invigorate and inspire me. The women in my exercise class call me the “world traveler” because if I’m not doing a wedding at one of…
by Alan Dodson - “Wedding Wizard” Are you networking as much as you should? Are you going to the typical business events, and wedding vendor opportunities but are just not making connections that lead to referrals and prospective clients wanting more information about what you do? The problem is likely how you are responding to…
by Stacy Zemon I’ve always thought LinkedIn was kind of … well, boring. If Facebook is a rave at a hip downtown hot spot, LinkedIn is a stuffy reception with piped-in music at one of those soulless function facilities conveniently located at the end of an exit ramp. Does that sound harsh? For sure. But…
