By Stacy Zemon, Editor & Chief Scribe Recently, I posted the following question on Facebook: “How do you respond when you are speaking with a prospect, and she/he tells you that you charge too much?” DJ responses poured in by the dozens. Their answers were as varied as the DJs themselves and offered a plethora…
By Alan Dodson, “Wedding Wizard” Someone once said, “To sell successfully, you need to be as aggressive as Donald Trump, as innovative as Albert Einstein, as independent as Katharine Hepburn, as analytical as Sherlock Holmes, as funny as Bill Cosby, as poised as Cary Grant, as driven as Will Smith, with a smile that rivals…
By Jerry Bazata, “Money Answer Man” DJ business owners are faced with a new and complex challenge in targeting and communicating with new clients. The increased mobility of written communication has dramatically changed the way in which we present the value proposition of our company, engage clients in conversation and attract new business. The art…
By Doug Sandler, “Nice Guys Finish First” Worry. Does it hold you back or does it motivate you as you build your business, make plans for your future, and follow your dreams? That’s the million dollar question. Depending on your perspective, as you approach a problem, worry could paralyze you or it could be your…
By Dave Ternier, Guest Writer Do you work FOR or WITH your clients? It’s an important question and one that I believe, deserves careful consideration. Do you patiently wait for all of the answers to the questions you’ve put to your clients? Or do you try to collaboratively discover the solutions to the questions you’ve…
By Alan Dodson, “Wedding Wizard” No matter how good you are at the products and services that you provide for your wedding business, you will get NO opportunity to provide those services unless you close the sale with your prospective clients. As I travel around North America and present my www.TopGunWedding.com workshops to DJs and…
By Gregg Hollmann, “Party Professional” Recently, I’ve booked a series of parties on the basis that I was the only DJ to pick up the telephone or respond to an email message on a timely basis. Some DJs have become like the stereotypical construction contractor who never picks up the phone and has a full…
By Doug Sandler, “Nice Guys Finish First” The noise is everywhere, making it more challenging than ever for your message to be heard. With so much noise , how is it possible to get noticed, stay top of mind, or even get your brand off the starting line? The goal isn’t to get noisier, that…
By Stu Chisholm, “The Complete Disc Jockey” Years ago, I used to take very small down payments from my wedding clients. The reason, of course, is my own overblown sense of empathy. When my wife and I were planning our wedding, we were never as broke as we were before, or have been since! So,…
By Andy Ebon “Wedding Marketing Expert” Once upon a time there was a bride named Goldie. She had met her prince charming and couldn’t wait to start the process of planning her wedding. She stopped at a bookstore and came home with an armload of wedding magazines. Goldie was inspired. Goldie set her DVR and…
