If you were never sure what to charge as a Mobile DJ or never understood why DJs charge what they do, hopefully this video will be helpful to you.
Category Archives: Sales
Selling is an Art Form
By Dave Austin, “Music Professor” This past week, I was reviewing some notes from past seminars I’ve attended over the years and I was reminded of how much we forget as time goes by. I was also reminded how, as DJs, we have to cover numerous business aspects in order to be successful. One particular…
Reviving a Dead Lead with an Email
By Tony Schwartz, “The Social Media DJ” As a mobile DJ, one of the most frustrating elements of the sales process is the “dead lead.” You know what I mean: an inquiring couple shoots you an email, you stop whatever you are doing to respond as quickly as possible, and then… nothing. Subsequent emails also elicit…
Selling Hypnotically for DJs: An Interview with Incredible Hypnotist Richard Barker
By Stacy Zemon, Publisher & Chief Scribe Can a DJ use hypnosis on prospects while engaged in the booking process? Whether your skeptical of hypnotism or not, the answer is “Yes!” According to world renowned hypnotist Richard Barker, “Hypnotism is not a magic potion. When I hypnotize someone they expect a zap or some kind…
DJ Straight Talk on Gay Weddings
DJ Brian S. Redd shares his thoughts & insights.
Communication & Connection: Power Tools for Your Business
By Julie Oshins, “Play It Forward” Every client has an idea or vision of what his or her ideal celebration looks like. Many can articulate this vision but most cannot, at least not fully. Through consistent and positive communication, successful DJs ask questions and create a dialogue, which helps the vision take shape. Trust is earned. Confidence is built. Communication is the essence…
Calculating a Fair Price For DJ Services
There are several ways to figure out pricing. This is how DJ Brian S. Redd does it.
The Big 3 Reasons Prospects Don’t Book You
By Stacy Zemon, Publisher & Chief Scribe If you’re a mobile DJ business owner, you’ve likely heard these reasons why a prospect isn’t booking your services: • I/We don’t have have the budget. • I/We need to consult with family, partner, Ouija Board • I/We have been using my family, friend, drinking buddy for years….
Should DJs Maintain a Full-Time Office Space?
By Gregg Hollmann, “Party Professional” This article explores the topic of DJ offices and alternative business models. This idea was sparked by a recent conversation with a business owner who owns a popular food franchise specializing in salads. Profits have been minimal, attributable to sagging sales and a hefty monthly rent of $6,800. I remarked…
Mid-Week Money
By Stu Chisholm, “The Complete Disc Jockey” All across the country, there are small events taking place that use the touch only a talented DJ can bring. Some are showcases with various themes, such as holistic health fairs, camping shows and even emergency preparedness (a.k.a. “prepper”) shows. Each group hosting such shows holds raffles, gives…
