Category Archives: Sales

NonProfit Entertainment is seeking performers

Performers

NonProfit Entertainment is a lisiting service for non profit organizations to find entertainers who are willing to perform at social events for what they can afford to pay. We are now ready to sign up DJs to be included in gig searches. Here’s how it works: Entertainers sign up and list their talent. Non profits…

Price Vs. Value

Understanding how a DJ should charge is based on understanding our actual value.

Do You Work For or With Your Clients?

Wedding Clients

By Dave Ternier, Guest Writer Do you work FOR or WITH your clients? It’s an important question and one that I believe, deserves careful consideration. Do you patiently wait for all of the answers to the questions you’ve put to your clients? Or do you try to collaboratively discover the solutions to the questions you’ve…

A Secret to Successful Meetings

Successful Meetings

By Alan Dodson, “Wedding Wizard” Recently on several Wedding and DJ groups, where I am a member, there has been a lot of discussion about the best way to meet with prospective clients. Since the majority of wedding entertainers are single operators and many, if not, most run their business from their homes, they do…

Why Brides Ask About Price First

wedding-budget-6

By Rick Brewer, Guest Writer Seems like almost every client that comes through a wedding professionals doors will ask one question before all others; “How much”. There are three basic reasons for this and learning to overcome these three reasons will help you to take your prospects further in the buying process, which we all…

What DJs Can Learn from Car Sales People

Gregg Hollmann and Wife

By Gregg Hollmann, “Party Professional” I recently purchased a new Sports Utility Vehicle. In this article, I share some of the specific sales techniques used by the dealership. Many of these techniques can be applied towards selling DJ entertainment services. Cars and entertainment services are not exactly comparable, but there are similarities. Cars and entertainment…

Are You Worth Your Booking Rate?

Money

By Stu Chisholm, “The Complete Disc Jockey” A couple weeks ago, my esteemed chief scribe here at ProMobileDJ.com asked me to write on this question: “How do you know if you are worth your booking rate?” My first impulse was to flippantly reply, “Because I get it.” But even I knew that was a cop-out….

DJs - How Much Should You Charge?

For more videos from Brian S. Redd, visit www.ProDJTV.com

Finding and Selling to Your Niche Market

Niche Market

By Stacy Zemon, Publisher & Chief Scribe Your Niche. Your Unique Selling point. Your Value Proposition. Whatever you call it – why is it so darned difficult to find it, define it and then ‘sell it’ to the prospects you want to book your DJ services? Okay, so you (kind of) know that being unique…

The DJ Pricing Trap – Part 2 Counterpoint

Pricing Trap

By Andy Ebon, “Wedding Marketing Expert” Chief Scribe, Stacy Zemon, authored a post, titled: The DJ Pricing Trap on September 29th. As I read the article, I found myself both in agreement and disagreement with its logic. I pride myself on seeing not just ‘both sides of the argument,’ but ‘many sides of the argument’….