by Ray Martinez Over the course of the last few years, I have become dismayed by how politics has played a role in dividing our industry based on whether you are a member of NAME or ADJA, East Coast DJs vs. West Coast DJs, Mobile Beat vs. DJ Times, Full Time vs. Part Time DJs….
Category Archives: GROWTH
Diversification for the Maturing Wedding DJ
Act Now for Tax Breaks & Buying Incentives
by Jerry Bazata GREAT news for DJs! President Obama signed into law a “2010 Small Business Jobs Act” that provides a wide assortment of tax breaks and incentives for small businesses. Although the bounty on the buffet table is plentiful, there are four main dishes you need to focus on BEFORE year’s end: Enhanced Small…
Success Begins with You
by Ray Martinez As I frequently travel across the country to speak to fellow colleagues I generally get my inspiration while on a long flight. Although I am vacationing, I am writing this installment while good thoughts come to mind. I am currently reading my monthly issue of Success Magazine with Usher on the cover….
What Kind of “Smart” Are You?
by Stacy Zemon You may or may not be smarter than a 5th grader depending upon what type of “smart” both you and the youngster are. To understand what I mean, let’s take a look at the different between IQ and EQ. For decades, the United States educational system has placed tremendous emphasis on certain…
What If Tomorrow Never Comes?
by Ray Martinez This is a post about the importance of expressing gratitude to all of the people who have made a difference in our lives. It’s also about taking stock and making changes when they are necessary. Here’s my inspiration. One of my favorite songs of all time is Garth Brooks’ “If Tomorrow Never…
Dare to be Different!
by Stu Chisholm As a mobile DJ business owner, you must strive to stand out from your competitors – to be different in a good way. This translates into everything from your business card to your website, brochures, planners and promotional materials. And, they all should scream “FUN!” Don’t be afraid to break norms and…
Sennheiser SKM 5200-II Wireless Mic System
With the 2nd generation of its top-of-the-line wireless handheld transmitter, Sennheiser announces the SKM 5200-II with a switching bandwidth of up to 184 MHz. A familiar sight on stage and TV, the SKM 5200-II provides sound engineers with expanded switching bandwidth of up to 184 MHz along with Sennheiser’s renowned transmission reliability. A further highlight…
Do You Have The Right To Tell People “No?”
by Ray Martinez I am a big proponent of customer service, and making sure that I always give the best I can give. The legendary basketball coach John Wooden, who passed away this year just shy of his 100th birthday, created the “Pyramid of Success.” He called the top pillar “Competitive Greatness.” Coach Wooden described…
