By Stacy Zemon, Editor & Chief Scribe Dear DJ Colleagues, As 2016 draws to a close, it is time for me to say “farewell” to the DJ business. After thirty-eight years I am retiring from our industry to pursue other endeavors. It’s been quite a journey from the days leading Hustle dance lessons poolside at…
Category Archives: PMDJ Founder - Stacy Zemon
10 Effective Ways to Market Your Mobile DJ Business
By Stacy Zemon, Editor & Chief Scribe Successfully marketing your mobile entertainment company means utilizing a variety of methods that can work together synergistically. As your combined efforts create greater brand awareness of your company, your efforts will start paying off even more. Whether you are a newcomer to the business or a long-time veteran,…
10 Tips for Running a Successful DJ Business
By Stacy Zemon, Editor & Chief Scribe As the former owner of a full-service, tri-state multi-up with twenty-three DJs, I’ve learned a thing or two about what it takes to be successful in business. Here are 10 things you need to know about running a profitable DJ operation. Use them as a checklist to make…
Create a Solid Strategy for Your Website
By Stacy Zemon, Editor & Chief Scribe Your DJ website should have a well defined strategy. In order to do this, you must first ask yourself the following questions: What are my brand goals? Knowing your brand, inside and out, is the key to success. Without a thorough, deep understanding of your brand’s culture, offerings,…
Responding to a Prospect Who Say’s You Charge Too Much!
By Stacy Zemon, Editor & Chief Scribe Recently, I posted the following question on Facebook: “How do you respond when you are speaking with a prospect, and she/he tells you that you charge too much?” DJ responses poured in by the dozens. Their answers were as varied as the DJs themselves and offered a plethora…
3 Critical Marketing Metrics to Follow
By Stacy Zemon, Editor & Chief Scribe Metrics are the foundation for any successful DJ company’s marketing strategy, but most companies fail to use many of these important metrics to calculate success or failure. Too often, they focus heavily on the number of new leads generated, which ignores many of the complex formulas that can…
10 Uncomfortable Deeds That Will Make You a More Successful DJ
By Stacy Zemon, Editor & Chief Scribe Our brains are wired such that it’s difficult to take action until we feel at least some stress and discomfort. In fact, performance peaks when we’re well out of our comfort zone. If you’re too comfortable your performance suffers from inaction, and if you move too far outside…
6 Books to Help Strengthen Your Brand
By Stacy Zemon, Editor & Chief Scribe Every DJ company needs a strong brand. A brand will set your business, product, and even yourself apart from the competition, create a lasting impression with clients, and essentially help promote, market, and sell, sell, sell. So before you launch your next service, product, or blog take a…
Market Your DJ Business Hollywood Style
By Stacy Zemon, Editor & Chief Scribe One of the most common struggles for DJ entrepreneurs is standing out from the competition. The good news is, there’s a powerful strategy to do just that. Unfortunately, it’s also one of the most under-utilized: a personal story. A personal story is a narrative about the origins of…
Successful DJ Entrepreneurs
By Stacy Zemon, Editor & Chief Scribe Why is it that some mobile DJ business owners succeed more than others? Is it an innate ability, present from birth, or a learned behavior? What are the traits that identify a successful entrepreneur? The 10 attributes of successful DJ entrepreneurs are: 1. Business focus. Decisions are made…
