By Stacy Zemon, Publisher & Chief Scribe Multi-op managers who also entertain every weekend and try to strike a balance between their professional and personal lives, may not have the additional time needed to devote to the sales end of running their DJ services. If this is the case for you, then hiring a dedicated…
By Stacy Zemon, Publisher & Chief Scribe When starting a mobile entertainment business, it can feel like you are living in the office. Having a team you trust is important, but with long hours and close working conditions, its easy to let the line between employee and friend blur. Here are some tips to prevent…
By Stacy Zemon, Publisher & Chief Scribe If you’re a DJ who also has a blog (and if you don’t, why not?), naturally you’d like to increase engagement and drive traffic to it as well as to boost your performance on search engines. Enter Pinterest, whose recent growth has been unstoppable. According to comScore, Pinterest…
By Stacy Zemon, Publisher & Chief Scribe 21st century marketing isn’t a single set of plans that you set and review at the end of the year. It’s something you need to do continually. And, if you include multiple items in your overall strategy, you’ll most likely have even better results. I suggest using Google…
What does it take to be a successful female DJ and/or mobile entertainment business owner competing in a male dominated industry? Do women have it easier or harder than men? Six female DJs from the US and the UK give you their opinions on the subject! Produced by veteran DJ entertainer and ProMobileDJ.com Publisher &…
By Stacy Zemon, Publisher & Chief Scribe As a DJ, headphones are one of the most important audio accessory purchases you’ll make. They should be loud enough, isolating, comfortable, and help prevent permanent ear damage. The more effectively your headphones can cut out external noise, the less volume needed to hear your music properly. There…
By Stacy Zemon, Publisher & Chief Scribe Leadership sets your mobile entertainment company’s direction and atmosphere, and if you fail to establish an environment that encourages creativity, then you get what you get — the status quo. Even in a hectic and fast pace setting your attitude toward innovation and creativity can still make room…
From “The Mobile DJ MBA” by Stacy Zemon Here is a glimpse into the mind of the average prospect looking to hire a mobile DJ. “I need a DJ at my party who has lots of good songs so my guests will dance and have fun. I don’t have very much left over in my…
By Stacy Zemon, Publisher & Chief Scribe Marketing research can give your DJ business a picture of what kinds of new products and services potential clients want, and can bring in extra profit. It can also tell you whether you are better off packaging your offerings versus upselling them independently. By researching the answers to…
