We are proud to announce that three of our writers are contributing to the 2010 DJ Times International DJ Expo; Mike Walter, Jason Jani and Jerry Bazata. The trade show will take place at the Trump Taj Mahal in Atlantic City, NJ, August 16th-19th. MIKE WALTER Mike Walter of Elite Entertainment will host the Monday…
Category Archives: PMDJ Founder - Stacy Zemon
How to Run an Effective Marketing Campaign
It almost goes without saying. You could be the best mobile entertainer in your area but if prospects don’t know about you, you’ll continue to lose bookings to your competitors. To be fiscally successful, you must market and sell effectively. This primer will give you some tips to get started. The Top 10 attributes of…
Sample Wedding Client Contract
WEDDING ENTERTAINMENT AGREEMENT This agreement, dated <<ContSent>> between ABC Entertainment, hereinafter referred to as “Company”, and «Ms» «ClientFirst» «ClientLast» and/or «Mr» «GroomFirst» «GroomLast» herein referred to as “Client” are both jointly and separately responsible for total contract execution. In consideration of the mutual covenants herein contained, and other good and valuable consideration, the Company and…
Are You a Good Manager or a Control Freak?
by Stacy Zemon Many DJs treat their business like their own child, and they definitely should. Today’s competitive marketplace demands that you give your operation constant attention, nurturing and supervision. For those who have made the leap from solo-op to multi-op, it is important as a leader that you relinquish some control over the business…
In Memoriam: Author, Entertainer and DJ Guru, Dan McKay
Vehicle Insurance: Are You Paying More Than You Have To?
Developing Power Partnerships
Essentially, a Power Partner is a complimentary business whom you actively promote to your clients and potential clients – and, they do the same for you. By developing such alliances, everyone involved increases their visibility and brand awareness, which generates more leads for their businesses. As the owner of a mobile DJ service, here are…
How NOT to Sell on Price
Sooner or later prospects are going to ask you about your price. Some will ask before they agree to a meeting. Some will ask during your presentation. Yet others will politely wait until you have finished speaking. No matter what questions you ask or how well you have described your services, a prospect still wants…
SPOTLIGHT ON: Bobby Morganstein
Start a Blog for Your DJ Service
What is It? Blogs (short for weblogs) are frequently updated link-heavy online journals. A blog is like an always-on eNewsletter that provides real-time information and gives readers an opportunity to add comments. Creating a blog is inexpensive, and there are a number of ways in which it can be useful to your DJ company: Relationship…
