By Stacy Zemon, Publisher & Chief Scribe I think that there are two fundamental approaches to generating more business: The first is to focus on making your existing clients insanely happy, so that they want to tell others about how much they love you; the second is to simply be a resource, or be helpful,…
By Stacy Zemon, Publisher & Chief Scribe Assuming you are a mobile DJ business owner who wants to stand out from your competitors, you’ll want to follow these tips for building branding brilliance: #1) Have a Unique Website Design - Don’t copy another DJ. Create something new looking, and stand out. People want to do…
By Stacy Zemon, Publisher & Chief Scribe What kinds of things should you do to increase your chances of joining the millionaire multi-op mobile DJs club? Here are the steps I’d suggest. They’re neither fast nor easy. But, if becoming a millionaire is your goal, they’re worth the work. 1. Stop obsessing about money. While…
By Stacy Zemon, Publisher & Chief Scribe For the last two decades Brooklyn Dicent has been entertaining people in corporate and private events. She owns and operates Brooklyn Dicent Entertainment out of Seattle Washington. With her booking calendar filled with events, Brooklyn performs in front of close to 6,000 people a year as an MC…
By Stacy Zemon, Publisher & Chief Scribe Your Niche. Your Unique Selling point. Your Value Proposition. Whatever you call it – why is it so darned difficult to find it, define it and then ‘sell it’ to the prospects you want to book your DJ services? Okay, so you (kind of) know that being unique…
By Stacy Zemon, Publisher & Chief Scribe This is probably an understatement, but DJs are some of the busiest people around. A day in the life of an DJ is chock-full of business decisions, client meetings, networking and event preparation. Because there’s so much to do and so little time to do so, mobiles can…
By Stacy Zemon, Publisher & Chief Scribe If you haven’t heard all the buzz about the guy who staged a fake wedding so he could propose to his fiance, then you must be living under a rock. I know that guy. He’s the 2011 and 2012 winner of the “DJ of the Year” competition, Jack…
By Stacy Zemon, Publisher & Chief Scribe When Pete first launched his DJ business, he offered deep discounts to family, friends, referrals, and pretty much anyone who would book him. Shayna took it one step further and priced her services at $250, thinking it would allow her to gain instant entry into the marketplace. Eager…
By Stacy Zemon, Publisher & Chief Scribe We are in an industry that is always changing and we look at how we can improve what we do as entertainers. Maybe it is new lighting, new equipment, or training opportunities. Maybe it is setting a goal in your performance and taking the next steps at being…
By Stacy Zemon, Publisher & Chief Scribe There’s only ONE THING that separates a DJ business that thrives and one that dies. Can you guess what it is? It’s not social media. (When someone files for bankruptcy, they aren’t claiming “I didn’t have enough Facebook fans” as their reason why). It’s not technological know-how. (Technology…
