By Stacy Zemon, Publisher & Chief Scribe Is your DJ service running a special offer to attract clients? If you want your promotion to be a success, you need to get your offer in front of prospects who are interested in it. What’s the best way to get in front of the right type of…
By Stacy Zemon, Publisher & Chief Scribe I’ll bet you didn’t know that you could spend nearly every month of the year attending a different industry trade show if you wanted to. Of course then you wouldn’t be working and making money, so it wouldn’t be very realistic to spend your time trolloping around the…
By Stacy Zemon, Publisher & Chief Scribe Yes, you can charge more for your services. And yes, you’d better be worth it. Ultimately though, you’d better be able to prove your value to prospective clients or you won’t get your asking fee for bookings. So just how do you prove your value? Angel Pacanins, owner…
By Stacy Zemon, Publisher & Chief Scribe Facebook Fan pages allow you to officially represent your DJ business on Facebook. You get to give your “fans,” clients and potential clients a unified place to hold conversations about you, to get updates on what you’re doing, interact with you, and connect with other people who are…
By Stacy Zemon, Publisher & Chief Scribe For many DJ business owners, setting prices is a sensitive topic. Many feel that they have to set their prices low to be competitive with other DJs. There are times when pricing low can be advantageous and times when it should be avoided. Here are some general tips…
By Stacy Zemon, Publisher & Chief Scribe Every DJ business person wants to convert their prospects into clients, right? The solution to the challenge of connecting with prospects may be as simple as taking the time to improve your active listening skills. Active listening is all about building rapport, understanding and trust. Your “likability” factor…
By Stacy Zemon, Publisher & Chief Scribe DJ business owners often view their competitors as the enemy, but that’s shortsighted. Here’s how the competition can help keep you in the lead. Stop viewing your competition as the enemy and instead use it as the catalyst to brilliance. Instead of investing your precious energy into hating…
By Stacy Zemon, Publisher & Chief Scribe With the right apps and accessories, Apple’s tablet can become a work machine. When linked with a Bluetooth keyboard, an iPad can become almost as productive as a laptop computer. And the broad selection of iPad apps can help you view and edit documents, take notes, plan your…
By Stacy Zemon, Publisher & Chief Scribe vLogs can be an inexpensive way to market your DJ brand, reach a broader audience, and promote your services. But where, exactly, should you make your content available to reap those benefits? Naturally, the potential impact of any marketing effort hinges largely upon on knowing your audience. But…
By Stacy Zemon, Publisher & Chief Scribe Figuring out the best times to post content to social media accounts can be a challenge. If you are not currently using social media platforms, I highly recommend that you start. Using social media as a part of your marketing mix is very important these days. Social media…
