By Julie Oshins, “Play It Forward” Pull up a chair. I want to chat with you about your customer service. Is it a competitive advantage? If not, it may be an overlooked strategy in your business. As Jim Rohn says, “one customer well taken care of could be more valuable than $10,000 worth of advertising.”…
By Alan Dodson, “Wedding Wizard” A while back I wrote an article called “Wedding Sound Systems,” which talked about the need for subwoofers for wedding DJs and some of the science that goes along with the selection process. While I firmly believe that low end frequencies are essential for great sound reproduction, I see far…
By Gregg Hollmann, “Party Professional” Ever dreamed of publishing your own daily online newspaper? Using a free application called Paper.li, now you can! The essence of the Paper.li program is that you as the publisher select parameters for content, and then the program combs through millions of social media accounts and newsfeeds, compiling the best…
By Doug Sandler, “Nice Guys Finish First” Twitter messed everything up and I love it. Talk about equaling the playing field between the little guy and big business. Twitter’s 300 million users spread their wings about 500 million times every day using this short message social channel. With nearly half of the tweets generated from…
By Tony Schwartz, “The Social Media DJ” As a mobile DJ, one of the most frustrating elements of the sales process is the “dead lead.” You know what I mean: an inquiring couple shoots you an email, you stop whatever you are doing to respond as quickly as possible, and then… nothing. Subsequent emails also elicit…
By Jake Klein, Guest Writer The Namm Show, which is held every year in Anaheim California, celebrated their 115th show from January 21-24, 2016. This show takes place at the Anaheim Convention Center and is put on by the NAMM foundation - a not-for-profit association that promotes the pleasures and benefits of making music and…
By Ann Sheybani, Guest Writer Do you need to be motivated to take action? Nope. In fact, there are lots of times you’ll absolutely NOT feel like taking action when you promised yourself you would sit down and write. These very moments, I’m here to tell you, are the moments you’ll need to take action…
By Julie Oshins, “Play It Forward” Abraham Lincoln once said, “The best way to predict your future is to create it.” I happen to think old Abe was a pretty wise dude, and talk about persistence! He was consistently rejected in politics for like 30 years before he got elected as President! So, he knows…
By Tony Schwartz, “The Social Media DJ” Now, first thing’s first: a giglog is a GREAT piece of content to publish, which as I have wrote about before, you need to be doing. In fact, if you aren’t doing video recaps of your events yet, you are missing out on an ENORMOUS opportunity to showcase…
By Gregg Hollmann, “Party Professional” DJ entertainment is surely a referral-based business, so why advertise at all? As DJs, we offer an intangible service that is hard to describe by text, photos, or even video. A prospective client really needs to be at an event to appreciate what a skilled DJ can bring to a…
