By Stacy Zemon, Publisher & Chief Scribe While the party percussion concept is thirty years old, in the past four years DCI World Champion, John Donovan, has received levels of recognition never before earned by a live musician within the DJ industry. John has been a featured performer at the International DJ Expo in Atlantic…
By Stacy Zemon, Publisher & Chief Scribe Ask yourself, what does your mobile entertainment company’s brand stand for? Try to answer the question in one sentence without using any product or service descriptions. Legendary entrepreneur Richard Branson was once asked, “What does Virgin stand for?” He could have answered “a great music store” or “a…
By Jerry Bazata, the “Money Answer Man” In early 2013, even though consumers and businesses may be feeling relief at not falling off the “Fiscal Cliff, we are all still teetering on the edge. This is why DJ business owners need to take a very close look at their expenses, and how to keep their…
By Stu Chisholm, the “Complete Disc Jockey” If you’re anything like me, a brand new year makes me do two things: look back at the past year and look forward to the months ahead. And that’s the way it should be done; using our freshest past experience to guide us into the future. This is…
By Stacy Zemon, Publisher & Chief Scribe Using social media has become a critical component of every DJ company’s search engine rankings to engage existing and potential clients. Here are some tips for gaining the most benefits from using Google +, Facebook, and Pinterest. Google+ Promoting your DJ service’s website via a personal Google+ network…
By Stacy Zemon, Publisher & Chief Scribe Last year, I wrote about ringing in the new year by assessing how you’re running your entertainment company. Here are 10 new resolutions that you need to be making this year. Repeat after me: 1. I will…set realistic goals. Goal setting is a valuable habit - if the…
By Stacy Zemon, Publisher & Chief Scribe DJ business owners can benefit from paying attention to a page or two from Santa Claus’ playbook. Listening to customers, never overpromising, staying positive and not overpaying for new gear are all traits of Santa that we DJs would be wise to emulate. If crowded stores and bitter…
By Stacy Zemon, Publisher & Chief Scribe Your DJ company’s website is critical to the success of your business. So why make a herculean effort to drive traffic to it if, when people get there, it’s a dud? You’ve got to deliver value and make the most of each visitor! 1. Give Your clients Value…
By Stu Chisholm, “The Complete Disc Jockey” In a Facebook group where I am an active member, there was recently a weeks-long argument about whether or not DJs who use the “synch” function of DJ software to mix beat-on-beat qualify as “real DJs.” As you can imagine, the old school DJs who had to practice…
By Stacy Zemon, Publisher & Chief Scribe Who among us hasn’t experienced both of these scenarios? #1 – You bend over backwards to please a client and are offered only a sincere thank you and a handshake or hug at the end of the night. #2 – Something goes wrong during an event and you expect…
