Category Archives: WRITERS

An Open Letter to Aspiring Female DJs

DJ Randi Rae

By Gregg Hollmann, “Party Professional” Dear Aspiring Female DJs, You may have heard that the DJ industry is a male-dominated field, and that your chances for success are slim to none. Well I’m here to advise you otherwise. Who am I? I am a DJ company owner based in Central New Jersey and a former…

Make Every Day Game Day

Game Day

By Doug Sandler, “Nice Guys Finish First” Do you ever get so caught up in being busy, you forget what you are actually striving to accomplish in your career, business and life? Because every day is game day, take a step back before you enter the locker room, go back to the playbook, examine your…

I’m Over Snapchat

Snapshot

By Tony Schwartz, “The Social Media DJ” So, earlier this year, I was one of the many who jumped on the “Snapchat is going to be HUGE!” bandwagon. And now, as the Summer of 2016 comes to a close, I’m already over Snapchat. You read that correctly: one of the biggest pushers of Snapchat is…

Putting Your Performance First

performance

By Stu Chisholm, “The Complete Disc Jockey” This past July I was spinning tunes at a city parade, on a street corner where the City Hall is located. I had my sound gear all up under a tent, and had several microphones available for a co-announcer from the city’s Parks & Rec department as well…

5 Simple Ways to Get Over That First Crack of the Mic

Man on Microphone

By Anna-Jeannine Herman, “Performance Professional” So many entertainers fear those first few words, those first few moments that can make or break your credibility with a room full of wedding guests. “Owning the room” from your first words can certainly make a world of difference in the successfulness of your performance. Earlier this month, Graham…

Leave Your Baggage at the Door

life-happens-here

By Julie Oshins, “Play It Forward” “Life is 10% What Happens to You, and 90% How You Respond to It” Charles R. Swindoll Life happens. Your car breaks down, you get an unexpected $$$ expense, there’s crazy traffic, a loved one gets sick or passes on, the babysitter cancels, you break up or get divorced…

The Pros and Cons of Barter Networks

Barter background concept glowing

By Gregg Hollmann, “Party Professional” In this article, I discuss my experiences with bartering. Bartering refers to the trading of goods or services in lieu of a cash exchange. For example, I once entered into a barter agreement with my good friend who is a professional website designer. In exchange for him re-designing my business…

Myths Busted: Great Customer Service Starts Here

Great Customer Service

By Doug Sandler “Nice Guys Finish First” I’m a fan of the Discovery series called MythBusters. Every episode Jamie and Adam (et al.) work to prove or debunk a myth (or myths) through a series of experiments involving trial and error, advanced exploration and communication. What fascinates me is the high relatability factor of the…

Instagram, Twitter & Video

Social Media 98 modified

By Tony Schwartz, “The Social Media DJ” Instagram If you updated your Instagram app anytime in the past week, I’m sure you noticed a significant addition to the top of the app: Stories. And yes, it’s pretty much a direct copy of Snapchat’s main feature: images and/or video that is exclusively available for 24 hours….

Responding to a Prospect Who Say’s You Charge Too Much!

Money

By Stacy Zemon, Editor & Chief Scribe Recently, I posted the following question on Facebook: “How do you respond when you are speaking with a prospect, and she/he tells you that you charge too much?” DJ responses poured in by the dozens. Their answers were as varied as the DJs themselves and offered a plethora…