This is the first post in a new monthly column by Dangerous Dan McKay called “Opinion Impresario.” I love when some in our industry bloviate that DJs should get as much respect and value as other professional service providers like doctors and lawyers. Except for one thing. DJs don’t have to have years of schooling…
Category Archives: WRITERS
Building A Music Library
“Back in the day” when mobiles first converted from records to CDs, many of today’s veterans put together a core music library consisting of the ETV Network Platinum Series, the Mobile Beat 24-disc series and DJ Tools. Since these are are no longer available (and apparently were never legal), how is a new mobile DJ…
Write for Pro Mobile DJ!
Do you have an area of specialty as a DJ at which you excel? Do you have a lot to say but lack the ability to reach a mass audience? Do you want to write for Pro Mobile DJ? Then look no further. The blog began in Feb., 2010 and we already have over 10,000…
Promo Items Keep Your Brand Memorable!
Welcome to my little social media experiment. A few days ago on Facebook I posted: “I’m curious. What type of logo-imprinted promotional items do you use for your DJ business and how do you use them?” Much to my delight, there were numerous responses. So I thought to myself, “Self, why not re-purpose those posts…
Building Your Sales Core Competencies
Business Branding: Let the “Real” You Come Through
By Guest Blogger, David Hanscom OK, so what exactly is branding? The first thing to understand is that you already have your “brand” in the DJ Industry and that brand is YOU. My goal is to help you define exactly how you want that brand to reflect to your prospects and customers. Relationships Relationships are…
Free Press for Your DJ Company
Public relations is much more than just a press release. A planned approach that utilizes many different methods will increase your probability for success and generate the kind of PR you want for your disc jockey business. There are several P.R. avenues that can increase the top-of-mind awareness among your current clients and target prospects….
How To Thrive in a Down Economy
Guest post by Alan Dodson, DJ/MC/Game Master. We are living in a time of economic uncertainty where goods and services are controlled by the law of supply and demand as well as available funds and budgets. So, how can a professional mobile DJ maintain a demand for his or her services and receive a top…
Network Your Way to Success
One way to describe networking is the establishment of a strategic alliance. This is collaboration that combines the expertise and/or resources of individuals or organizations. There are several ways to collaborate that can bring added value and revenue to your business. To network effectively, you must first put yourself in the right places. By getting…
The Tonium Pacemaker
Review by Guest Blogger, Mike Wieder We’ve all had it happen. You’re at an event ready to start when suddenly your computer freezes up or your CD player won’t start. Your heart starts thumping as you run out the door to your truck and scramble to grab your back-up gear. Back inside you see that…
