by Alan Dodson - “Wedding Wizard” No matter how great a DJ you are, before you can begin entertaining, you must first make the sale. Conventional thinking maintains that great sales people provide great customer service. This creates happy clients, which generates additional sales and a good referral base. However, there’s more to it than…
by Alan Dodson The beginning of a new year also marks the beginning of bridal show season. Many people ask me what is important to promote about their DJ business at these events. The most important thing to remember is that you need to make a favorable impression and be memorable, so that you stand…
by Alan Dodson It is clear from many sources that Facebook has redefined the word friend and is responsible for introducing two words to the world: unfriend and defriend – both probably verbs and in the Facebook world the word “friend” itself is now an adverb as in, when somebody likes you, they friend you…
by Alan Dodson Saturday Night Special’s are compact handguns with high availability and low cost. This makes them attractive to many buyers despite their poor quality. Every market is also plagued with Saturday Night Special DJs. These people are cheap and dangerous because they never attend trade shows, trainings or conferences either because “they can’t…
by Alan Dodson If you were paying attention to advertising in 1990, Andre Agassi appeared in a commercial for Canon Cameras featuring the new EOS Rebel camera. Those of you who know tennis also know that Andre was a rebel in many ways; however, very few athletes have taken the effort to overhaul the way…
by Alan Dodson It is clear from many sources that Facebook has redefined the word friend and is responsible for introducing two words to the world: unfriend and defriend – both probably verbs and in the Facebook world the word “friend” itself is now an adverb as in, when somebody likes you, they friend you on Facebook. You can…
by Alan Dodson As I began to write this article, I did a little bit of research on what the “experts” have to say about entertaining kids at weddings and receptions. What I found and essentially did not find both somewhat surprised me. Virtually every article I read advised to have coloring books, paints, inflatable…
by Alan Dodson When you are meeting with potential clients, do you spent more time telling them what you offer or asking questions about what they need and want? If you were to record your typical consultation meeting, you’d probably find you are spending more time talking than you are asking questions and listening. There…
