by Alan Dodson The people you choose as friends and close business associates can define how you are perceived by other people, including potential wedding clients. You’ve probably heard the famous phrase, “Guilty by association.” People naturally assume that you have chosen your business and personal associates because they are like minded with you. If…
Category Archives: Wedding Wizard - Alan Dodson
A Bridal Show Primer
by Alan Dodson As a longtime wedding mobile entertainer, I find bridal shows to be the single best vehicle for advertising my business. I am also the co-producer of the largest bridal shows in my market, and my production partner is a wedding photographer. Brides have many choices from which to select the entertainment for…
The “WOW” Factor – Create It Every Time!
by Alan Dodson How do you stand out in a market that is filled with low-priced and inexperienced DJs? “WOW” your clients at every opportunity, that’s how! Let’s face it, the one thing we all want to be is unforgettable. If you’re not making a positive and lasting impression then it might be time to…
Marketing As a Wedding Specialist – Part 2
by Alan Dodson Wedding DJs, just like other mobiles, must constantly attract new clients to keep working. Traditionally, selling to past clients is the easiest and least expensive way to increase your business. However, with wedding clients, it is likely that they will hire you for only one reception. So, the reality of marketing to…
GMC 100 Multi-functional Mobile Music & Amplifier System
Product review by DJ Alan Dodson For the professional mobile DJ who is looking for a dependable portable music and amplifier system, the GMC100 by Happie Amp is an excellent choice. This system is powered by either AC power, 110/220 VAC, an external 12VDC source, or it’s long-life internal rechargeable DC power supply. This makes…
Marketing As a Wedding Specialist – Part I
by Alan Dodson Wedding DJs, just like other mobiles, must constantly attract new clients to keep working. Selling to past clients is the easiest and least expensive way to increase your business; however, with wedding clients, they will likely only hire you once - for their reception. So, the reality of marketing to brides and…
The Wedding Industry 2.0: Utilizing Social Media
As the growth of social sites like Facebook (with over 400 Million users), and Twitter (approaching 100 Million users) continues to climb, there is little question about if you should be using Social Media for your wedding business, but more aptly put, HOW you should use it. 50% of all Facebook users log in daily,…
