American Audio’s new PPA-210 is a compact portable PA system with built-in digital effects, graphic EQ and portable playback. A complete turnkey system, the PPA-210, contains all the PA gear you could possibly need, including two pole-mountable 10” speakers, an 8-chanel powered mixer, dynamic microphone and every cable — including a mic cable and two…

To succeed and grow your disc jockey business, you must become a master marketer of mobile entertainment services. You must also view marketing as an investment, not an expense. In general, the term marketing covers every aspect of sales, advertising, public relations, promotion, networking and customer service connected with your business. A large part …

Denon, one of the world’s leading manufacturers of high-quality home entertainment products, is celebrating its 100th anniversary in 2010. In 100 years of significant and innovative “firsts,” Denon has continuously brought passion, artistry and the best of technologies to discriminating customers around the world, always providing them with a superior home entertainment experience. Denon Background:…

Simon Fletcher of “The DJ Business” in the U.K., shares his ideas for being effective and getting the greatest “bang for your buck” in your marketing endeavors.

Choosing the right equipment is one of the toughest decisions for any mobile disc jockey – especially with so many options in the marketplace. While there are no right or wrong answers, there are selections you can make that will best serve your talents as a DJ, the types of events at which you …

Have you ever tried to make a purchase at a store and faced a cashier who was more interested in continuing their conversation with another employee than serving you? Have you ever been unable to reach a live person at a company to help resolve an important issue? You leave your phone number in …

As marketing director for your own business, allocation of dollars towards the right opportunities is one of the toughest decisions you have to make. No doubt you regularly receive emails soliciting your business for pay-per-lead programs. This is because new wedding and event planning search engine sites are growing on a daily basis. So, what…

Gear Review Furman continues to be a leader in power conditioning units, much due its innovation of product features and ruggedness in touring. Hardly an outboard rack can be seen without an ubiquitous Furman PL-Plus Power Conditioner or two providing both the power distribution and rack-face illumination from its rack light tubes. But do not…

This is the first post in a new monthly column by Ray Martinez called “Unbridled Inspiration.” This is an exciting time of the year as the NBA Playoffs are getting into the final rounds. You have superstars like Kobe Bryant, LeBron James, Dwight Howard and Steve Nash all vying for an NBA Championship. OK, how…

Networking is really the establishment of strategic alliances, and there are ways to collaborate with organizations and businesses that can bring added revenue to your mobile entertainment company. To network effectively as a DJ, you must first put yourself in the right places. By getting involved with “the right” organizations, you will come in contact…