By Dave Austin, “Music Professor” It goes without saying that the DJ business is brutally competitive, and anything we can do to give ourselves an edge should become a part of our model. Let’s spend a few minutes here to touch on some of the things DJs do that turn potential customer away. Although…

Jason Jani from the SCE Event Group is now ready to answer your questions! Just use the #ASKJasonJani on twitter and he might even video respond to you.

By Keith “K.C.” KoKoruz, “The Science of Marketing” I have an amazing relationship with both my nephew Will and my niece Ella. Will is my shadow. He has been hanging out with Uncle Keith since he was 4. In the past few years he has loved jumping on the microphone and emceeing as much as…

This applies to most dry ice foggers out there. Featuring DJ Mikey Mike.

By Stacy Zemon, Publisher & Chief Scribe You’re an excellent DJ/MC. You’ve been in our industry for a number of years and have dealt with a variety of situations that would qualify you as an expert by anybody’s standards. Now is the time to divulge your knowledge to your prospects and peers. Being an influencer…

DJ Jay Brannan gives you the features at the 2015 DJ Expo.

By Gregg Hollmann, “Party Professional” This article pertains to the music streaming provider Spotify. Spotify is a fast-growing company that offers users the ability to stream music from a catalog of 30 million songs. Other than the typical non-participants like Prince, The Beatles and Garth Brooks, Spotify’s depth of music is incredible. It has offered…

By Doug Sandler, “Nice Guys Finish First” I must have been about six or seven when the training wheels came off my bike. I remember with absolute clarity the feeling of absolute control as my small frame first teetered, wobbled, then zoomed around the neighborhood. What is less clear to me is how many times…

By Stacy Zemon, Publisher & Chief Scribe Attendance at trade shows is essential for DJs who want to keep on top of the rapid changes that continually shape the scope of our business. Disc Jockey conventions are action-packed and fun-filled opportunities to grow as a professional. There are workshops and seminars on a variety of…

For more info. go to thelasvegasdjshow.com