Category Archives: BUSINESS

Amp Up Your Office Space on a Budget

Illuminated truss table

By Stacy Zemon, Publisher & Chief Scribe First impressions count, so naturally when a potential client walks through the front door of your mobile entertainment company, you want your décor and furnishings to be impressive. While lush office accoutrements may not be in your budget, you can still offer the “Wow” factor at a reasonable…

Five Ideas for Better Lead Management

Lead Management

By Laura Cave – “The Knot Knows” Today’s brides and grooms are reaching out to their dream DJs (and all their vendors) virtually around the clock — and now, more than ever, their tablet computers and smart phones are playing a part in how they learn about you. A few small things can help you…

DJ Tips in Under a Minute: Dropbox for File Sharing or Storage

DJ Jay Brannan talks about Dropbox, a great FREE program that allows you to store audio, photo or document files. You can invite people to see or share your files or leave them there for easy access. www.dropbox.com Check out more DJ Tips in Under a Minute at www.DJvideoNetwork.com.

Online DJ Group Etiquette

Facebook Groups

By Stu Chisholm, “The Complete Disc Jockey” If you’re anything like me, you spend at least some of your time visiting various online DJ forums. We do this to exchange ideas, learn new things and maybe pass along some sage bit of wisdom we’ve picked up along the way. At least, those are the goals…

How to Write a Sales E-mail

Sales Email

By Stacy Zemon, Publisher & Chief Scribe To successfully gain responses from sales e-mails – like the kind you send to prospects after a bridal show to see if they’re interesting in speaking with you – have to demand readers’ attention and pique their interest. What Doesn’t Work and Why The typical DJ sales e-mail…

DJ Tips in Under a Minute: Beware of Facebook!

DJ Jay Brannan warns you to be careful about what you say on Facebook because your clients may see it…and he gives an example about this happening. Check out more DJ Tips in Under a Minute at www.DJvideoNetwork.com.

Are you Getting Maximum ROI?

Return on Investment

By Laura Cave – “The Knot Knows” An online business listing on sites like TheKnot.com can be a great way to get qualified leads, but the number of leads you attract can vary widely depending on how you position yourself. It’s important to measure your results regularly to determine your return on investment (ROI), and…

Disc Jockeys make an impression by cleaning up their equipment appearance

disc jockey equipment appearance

By Andy Ebon, “Wedding Marketing Expert” Way back when, in the mid-1970′s, when Scott Foell and I founded Music Man Mobile DJ Service, off-the-shelf casing or consoles were not widely available for mobile disc jockeys. In order to look good, we had to design and construct our own. Having a partner who was an engineering…

Communication and Customer Service

old-telephone

By Elisabeth Scott Daley, WED™, ABC™ – “A Passion for Performance” It never ceases to amaze me how bad many people are at returning phone calls and emails. I mean, seriously…how can someone stay in business waiting days to return emails and phone calls? I’m like a kid at Christmas when my phone rings or…

Wedding Imagineering

imagineer

By Alan Dodson, the “Wedding Wizard” I constantly find myself coming up with new and better ways to create unique, amazing weddings. I have for a long time, considered myself to be far more than just a DJ or MC, or even a Wedding Entertainer because in addition to these roles I am a planner,…