By Laura Cave – “The Knot Knows” An online business listing on sites like TheKnot.com can be a great way to get qualified leads, but the number of leads you attract can vary widely depending on how you position yourself. It’s important to measure your results regularly to determine your return on investment (ROI), and…
By Mike Walter, “Multi-Op Corner” In the past few weeks I’ve read a number of blogs written by wedding professionals discussing the practice of banquet halls having “in-house” brochures in which their recommended vendors buy ad space. While I’m not a huge fan of this practice (seeing how it costs me about the price of…
by Stacy Zemon What is a Value Proposition? In simple terms it is the sum total of the benefits that clients receive when they book your services. Your value proposition should be a powerful statement designed to capture the hearts and minds of prospects by demonstrating the advantages of choosing your mobile entertainment company. It…
by Stacy Zemon For mobile entertainment business owners, the goal in advertising is to: 1) Get Attention; 2) Inspire an Inquiry; 3) Set and Have a Meeting; 4) Obtain a Booking; 5) Provide Quality Service; 6) Maintain an Ongoing Relationship with the Client. This article focuses on #1 – Getting attention. Naturally we DJs want…
by Stacy Zemon These days, it seems that everyone and their mother (including mine) has a Facebook page. In the U.S. alone, about 100 million unique visitors flock to the social network every month. Many DJ business owners are among them, using FB profiles to promote their companies and create client communities. For some mobiles,…
by Jerry Bazata Many engagements take place in November and December during the holiday season, so the beginning of the year is the busiest time because newly engaged brides are starting their wedding planning. This is important to know because every savvy DJ business owner wants to get the most out of their advertising dollars….
by Stacy Zemon In today’s competitive environment, a professional mobile DJ service absolutely needs an attractive and functional website. Assuming you already have one, you want to attract as many prospects to your site as possible and have them inquire about your services, so that you can then book the events. If, for example, you…
In a recent conversation with my cat Donny (pictured here), we were discussing the pros and cons of various advertising mediums. He rolled over to illustrate the point that while there are a plethora of options in the marketplace, some choices are just better than others. Thanks, Donny. Advertising reinforces the buying process, which takes…
When was the last time you told a friend about a good movie? You may not have realized it at the time, but you were providing the best possible advertising for the movie studio; “Word-Of-Mouth” advertising. No other type of advertising is more powerful than word of mouth. Your friend may have dismissed all the…
As marketing director for your own business, allocation of dollars towards the right opportunities is one of the toughest decisions you have to make. No doubt you regularly receive emails soliciting your business for pay-per-lead programs. This is because new wedding and event planning search engine sites are growing on a daily basis. So, what…
