By Doug Sandler, “Nice Guys Finish First” Think about the last exceptional customer service experience you had and what it was that made the experience so incredible. Exceptional experiences are usually created because of the efforts of just one person or a small team. And while I fully believe it takes a village to create…
By Doug Sandler, Nice Guys Finish First” Charlton Heston has 10 Commandments to follow, Stephen Covey has 7 habits to make people more effective and Kevin Bacon has 6 degrees to separate from, so it makes perfect sense that customer service for professional DJs has its own set of guidelines to follow. The best part…
By Doug Sandler, “Nice Guys Finish First” I spend a considerable amount of time retraining DJs that come to me with years of experience and hundreds of parties under their belt and they still not able to make a full-time living as a DJ or MC. Often times they will blame their market, the economic…
By Doug Sandler, “Nice Guys Finish First” I’m not exactly sure when the word “service” was omitted from customer service. It might have been when phone systems became automated, or when smart phones, text messaging, Tweeting and Face Book posting came into vogue. It may have been when Coke changed the recipe to New Coke…
By Bobby Riley, “DJ Mastermind” We as DJs always try to prepare for the worst thing that can happen during an event. During my 22 years in business I have had a tripped breaker, tornadoes come through town, and even had a roof collapse but never have I lost electricity. Well this past June that…
by Stacy Zemon - “Publisher & Chief Scribe” Okay, so you’ve got your marketing and advertising campaigns running in high gear. Now comes the hard part. Simply put, if there’s no to answer the phone or provide a warm, friendly human contact at the other end, what’s the point? One sure way to go out…
By Liz Daley, WED®, ABC™ “A Passion for Performance” Nope, I’m not referring to the Foreigner song; I’m referring to your bride and groom, as well as their family’s wedding experience. As wedding professionals, we do many, many weddings every year, and presumably most brides and grooms are inexperienced at the whole “wedding” thing. This…
By Elisabeth Scott Daley, WED®, ABC™ – “A Passion for Performance” It never ceases to amaze me how bad many people are at returning phone calls and emails. I mean, seriously…how can someone stay in business waiting days to return emails and phone calls? I’m like a kid at Christmas when my phone rings or…
By Alan Dodson, the “Wedding Wizard” In the mid to late 70’s there was a NBC show called Chico & The Man starring Jack Albertson and Freddie Prinze. Freddie played a young Hispanic man who when confronted with duties that he considered outside his responsibility would always state “It’s not my job man.” I believe…
By Ray Martinez, “Unbridled Inspiration” Customer satisfaction is a term that is frequently used in marketing as a measurement of how products and services meet or exceed a customer’s expectation. According to Wikipedia, 71% of marketing managers said they found customer surveys very important and useful in managing and marketing their businesses. When you…
