Email Marketing Tips for the Holidays

By Stacy Zemon, Publisher & Chief Scribe

The holiday season represents a unique time of the year for savvy DJ marketers. Whether online or offline, the consumer audience is at its peak during this time.

People are ready to shop, shop, shop. And that includes hiring a mobile entertainer for their company parties.

Don’t miss this opportunity to reach potential clients while they are hot! Be sure that you are taking full advantage of this holiday season by taking note of the following e-mail marketing tips for the holidays:

People Are Busy

Remember that people are busy at this time of the year, so keep your newsletters short and informative. If they are too long or dull, viewers are likely to skip right over them.

It’s Time for a Promotion

Offer special holiday coupons or do a widespread promotion across your entire to clients list. Coupons can be given in response to Thanksgiving, Christmas, Hannukah, Kwanza, or the New Year.

Also, there are a lot of holidays coming up, and few businesses will be able to create promotions fast enough to keep up with them all. Consider teaming with another business for your promotions. For example, if your clients purchase photography from ABC company, they will receive a discount coupon for your services. Similarly, if they purchase from your company, the customers will receive a discount coupon for photography at ABC company.

Everyone Wants to be a Winner

In addition to coupons, holiday contests are a great promotional tool. Send out an e-mail informing your prospects and clients of the chance to win something big, like a free DJ for an upcoming party (extras not included).


Offer free “entertainment extras” upon booking with your company. Everyone wants presents around the holidays, and free gifts make people want to spend, spend, spend! Make sure that you have a minimum dollar amount attached to the free gifts, as you want this idea to increase profits, not decrease them.

Spread Good Cheer

Be festive and joyful in your e-mail marketing content. This is a happy time of year, so you want to spread good cheer in all of your communications!

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